About the Role We’re looking for a Social Media Growth Lead to build, engage, grow, and retain audiences of senior decision‑makers on social platforms and convert them into subscribers and loyal members of our community. Responsibilities Translate and distribute content into social formats: extend the reach of our content and thought leadership across social platforms Capture and repurpose video, written, audio, and event content Create short‑form, platform‑native content across channels Identify and extract key moments from editorial, audio, and events Extract and adapt key moments from audio content into short‑form formats Translate ideas into formats that are engaging, shareable, and repeatable Experiment with emerging formats and platform features Execute social growth campaigns across organic, paid, and partner channels: plan and launch campaigns that amplify key content and drive audience growth Launch campaigns tied to content, events, and thought leadership Use organic distribution, paid amplification, and partnerships to extend reach Plan, launch, and optimize paid social campaigns to drive reach, engagement, and subscriber growth Build and manage creator and expert partnerships Execute distribution partnerships across platforms Build and manage direct relationships with platform partners such as LinkedIn and YouTube to unlock distribution opportunities, features, and insights Identify and leverage platform opportunities to increase visibility Track performance across content, campaigns, and paid channels Analyze engagement, reach, repeat interaction, and retention data Optimize formats, timing, targeting, and distribution strategies Continuously test and refine content and campaign approaches Build repeatable formats and campaigns that drive consistent engagement and return behavior Drive subscriber growth and community development from social channels: connect social activity directly to audience growth Develop and execute strategies that convert social audiences into subscribers Optimize social-to-subscriber conversion pathways Ensure social content consistently drives traffic to owned channels Track and improve conversion performance across platforms Build repeatable systems that turn engagement into measurable subscriber growth Measure performance and optimize for audience growth and retention: own how social performance is measured and improved, with a clear focus on growth and retention Define how success is measured across social content and campaigns Track and analyze performance across organic, paid, and partner channels Identify what is driving engagement, reach, subscriber growth, and retention Make clear adjustments to improve performance over time Success Measurement Growth in subscribers and engaged community members from social channels Growth in engaged audience across social platforms Increased return engagement and retention from audiences acquired from social Strong performance across video views, engagement rates, campaigns, and paid performance Consistent execution of high‑performing social content and campaigns Required Skills Experience producing short‑form, platform‑native video content and turning ideas into engaging social formats Experience running and optimizing organic and paid social campaigns, including managing budgets and performance Experience tracking and analyzing performance across social channels Ability to optimize content and campaigns based on data Experience working with partners, creators, or collaborators Highly organized content planner, comfortable building and leveraging social calendars and plans Strong judgment in content selection, timing, and distribution Nice to Haves Experience distributing thought leadership or editorial content at a B2B / media brand Experience working with audio content and translating it into social formats Existing relationships with LinkedIn and/or YouTube platform partner teams Background capturing and repurposing content from our contributors, events and other sources Experimentation / A/B testing discipline on content formats and paid creative On‑camera comfort and experience coaching internal experts to perform on video Salary Statement This full‑time position is available as either a remote or hybrid position (depending on location), with an annual salary in the range of $90,000 to $120,000 CAD. The range is a guide for the expected skills, knowledge and experience for new hires based in Canada only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, and abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of Canada and/or at different seniority levels. In addition to annual salary, full‑time employees are eligible for a discretionary bonus and a comprehensive benefits package. Diversity, Equity, and Inclusion Black and White Zebra is an equal‑opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun! #J-18808-Ljbffr