Senior Director, Online Marketing - Global We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty. Since inception, our vertically integrated structure, including our own laboratories, manufacturing, retail stores, and brand infrastructure, have enabled us to rapidly identify opportunities and deliver quality. We were founded on the principle of doing everything that others don’t. Because normal gets you nowhere. We are DECIEM, The Abnormal Beauty Company. We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us! What we’re looking for We are looking for a strategic and data‑driven Senior Director of Online Marketing – Global to join us on a 13‑month contract to lead our end‑to‑end digital ecosystem across brand.com, CRM, and paid media. This role will drive global campaign execution, optimize performance through testing and personalization, and unlock growth through first‑party data and customer insights. You will lead and develop a multi‑channel team while partnering cross‑functionally to deliver cohesive, scalable marketing initiatives. The ideal candidate thrives in a fast‑paced environment, brings a strong point of view on digital innovation, and is passionate about driving measurable impact. This is a hybrid role, based 3 days a week out of our Toronto office. What you’ll be doing in this role Lead, develop and grow a team of +10 digital marketers focused on paid search (SEM), organic search (SEO), paid social, display, email and website channels, and content development. Effectively manage and grow the skillset of people managers, nurturing further team development. Partner with regional commercial business owners to drive program success and development. Maintain up‑to‑date knowledge of industry news, best practices and changes in platforms, and identify how they impact existing programs. Partner with Online, Brand and Design teams to define and execute scalable multi‑channel marketing initiatives, audience and messaging strategies to drive awareness, traffic, and revenue. Manage the brand.com content calendar and campaigns globally ensuring we are creating campaigns and experiences that allow us to reach business objectives. Lead the go‑to‑market planning and execution of brand.com including content, product merchandising, marketing strategy, and customer experience design. Assist in the launch of a Customer Data Platform allowing us to personalize and segment digital experiences for the consumer. Manage the program post launch to ensure effective use of the platform. Actively develop strategies to increase 1P data collection. Own a multi‑million dollar marketing budget and ensure it drives a strong ROI tied to both performance and awareness goals. Develop strategies targeting increases in traffic region by region. Lead end‑to‑end digital acquisition execution to support business objectives. Skills and qualifications needed to get the job done 12+ years experience in digital marketing. 7+ years experience managing people. Advanced working knowledge of search engine marketing (Google Ads, Microsoft Ads), search engine optimization (SEO), paid social ads (Facebook, Instagram, Snapchat, TikTok, Pinterest, YouTube), display/programmatic, email (Salesforce Marketing Cloud), Customer Data Platforms and web analytics (Google Analytics, Adobe Analytics, Google Tag Manager). Strong analytical skills with the ability to draw conclusions and make recommendations based on data. Experience working in eCommerce and/or loyalty and/or beauty industry is an asset. What you’ll be gaining by joining our team Generous vacation & personal days, plus additional time off for volunteering, voting, peaceful protesting, celebrating your birthday, and more. Work from anywhere 4 weeks per year. A hybrid work model (for applicable roles). Summer Fridays—get off at 1 p.m. all summer long! (for applicable roles). A dog‑friendly office (and lots of cute dogs to play with). Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more. A generous discount on DECIEM products for you, your family, and your friends. Equal Opportunity Employer DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know. #J-18808-Ljbffr