Overview Thomson Reuters is seeking a strategic, execution‑focused Campaign Planning Manager to join the Legal Marketing team. This role owns end‑to‑end strategy and deployment of full‑funnel, omni‑channel marketing campaigns across acquisition, upsell, and cross‑sell motions targeting specific legal practice areas. Responsibilities Campaign Strategy & Planning Develop annual and quarterly omni‑channel campaign strategies aligned to acquisition, upsell, and cross‑sell goals. Architect plans using customer insights, persona data, media mix, and channel activation. Translate go‑to‑market priorities and audience insights into integrated campaign plans with objectives, messaging frameworks, channel mix, and KPIs. Lead brief development and secure alignment with content, product marketing, and sales before launch. Maintain a rolling roadmap, balancing long‑term strategy with agility. Full‑Funnel Omni‑Channel Execution Design and deploy campaigns across awareness to conversion using paid digital, paid social, organic search, email, nurture workflows, BDR programs, and UI/UX touchpoints in partnership with enterprise digital. Own sponsorship strategy and execution for assigned practice areas. Plan and execute virtual, hybrid, and in‑person event programs and ensure seamless pre‑, during‑, and post‑event integration. Build media channel plans that reach target customers at the right frequency and cadence. Collaborate on digital customer journey mapping. Partner with field marketing and BDR teams to operationalize and follow up programs. Cross‑Functional Coordination & Project Management Act as primary campaign project manager for assigned practice areas, coordinating workstreams across content, creative, digital, demand gen, and sales. Manage intake of briefs, assets, deliverables, identify and resolve bottlenecks. Lead regular status reviews, maintaining visibility into timelines, budgets, and deliverables. Champion efficient processes and continuous improvement. Performance, Analytics & Optimization Define metrics and reporting frameworks with analytics team. Monitor and report performance from impression to closed sale, providing insights and recommendations. Conduct post‑campaign analysis and apply learnings to future cycles. Own budget mix and focus, prioritizing investment toward highest‑impact programs. Track and optimize spend for ROI. Continuously test, learn, and iterate to establish best practices. Stay current on emerging trends, technologies, and innovations. Accountability Full‑funnel pipeline contribution from assigned practice area campaigns. Achievement of acquisition, upsell, and cross‑sell campaign targets. On‑time, on‑budget delivery of all campaign programs and sponsorship/event commitments. Sponsorship and event ROI and engagement quality. Quality and integration of campaign experiences across all channels. Qualifications Required Bachelor’s degree in marketing, business, or related field (or equivalent).6+ years of integrated marketing, campaign strategy, or demand generation experience delivering complex multi‑channel programs.Experience planning and executing full‑funnel omni‑channel campaigns across paid digital, paid social, email/nurture, events, and sponsorships.Strong strategic thinking with ability to translate business priorities and audience insights into actionable plans.Proven sponsorship and event management experience.Excellent project management skills with ability to handle multiple programs in a matrixed organization.Outstanding communication and stakeholder management skills.Strong analytic mindset and experience using performance data to optimize campaigns and report contribution to pipeline.Experience with modern marketing tech stacks and demand generation platforms (e.g., Workfront, Anaplan, Salesforce, Tableau, Eloqua). Preferred Experience in B2B legal, professional services, or SaaS marketing. Familiarity with legal practice area audiences (litigation, corporate, compliance, government). Experience with AI‑powered marketing tools and content creation workflows. Experience working in an agile and matrixed organization. Digital marketing automation certifications or advanced demand generation training. Benefits Hybrid work model with flexible office and remote options. Flexibility & work‑life balance policies including work from anywhere and paid volunteer days. Career development and growth programs. Competitive benefits: flexible vacation, mental health days, Headspace, retirement plans, tuition reimbursement, and more. Company culture focused on inclusion, belonging, and values. Social impact initiatives and ESG programs. Opportunity to make a real‑world impact in the legal and technology space. Equal Employment Opportunity Thomson Reuters is an Equal Employment Opportunity Employer that provides a drug‑free workplace. We make reasonable accommodations for applicants with disabilities and are committed to a diverse workforce inclusive of all protected classifications under applicable law. #J-18808-Ljbffr