What you’ll do As an Omnichannel Campaign Lead, you’ll own end‑to‑end oversight of campaign execution, performance, and optimization across multiple ad platforms. You’ll serve as the primary Activation team point of contact for one (or more) sales pods aligned to industry verticals, translating media plans into activation strategies and ensuring flawless delivery. This role focuses on driving strong customer outcomes through active management of campaign performance, strategic optimizations, and consistent collaboration with internal and external partners. In close partnership with Sales, Accounts, Planning, and Measurement teams, you’ll make data‑driven decisions, retail media analytics and clear communication to deliver high‑performing programs that meet or exceed sales and media performance goals. Your role will also be responsible for identifying opportunities to improve communication and evolve or automate team processes, to maximize time spent on strategic, high‑value work. Key Responsibilities Campaign Performance and Budget Management Collaborate with cross‑functional partners to design media programs that deliver on common advertiser objectives, following platform best practices. Monitor customer objectives throughout each program, ensuring alignment with business goals and category priorities. Provide strategic oversight on campaign optimizations across multiple ad platforms. Oversee budget management for campaigns, aiming for optimal ROI while maintaining financial stewardship. Address campaign challenges proactively, offering timely and forward‑looking strategies within your sales pod. Customer Success and Account Support Serve as an Activation Team lead for one or more sales “pods,” providing weekly updates on holistic campaign performance, optimization opportunities, and insights. Attend weekly pod stand‑ups to organize weekly priorities, looking holistically at upcoming campaign set‑ups, live campaigns, and upcoming reports. Proactively flag any potential capacity concerns and work collectively to organize priorities. Distill complex technical information about platform set‑ups and optimizations into simple language for cross‑functional stakeholders. Help craft client‑facing responses to client inquiries or escalations, putting client needs first while providing important campaign context, benchmarks, and performance insights. Collaboration with Ad Operations Roles Work closely with the ad operations team that manages hands‑on keyboard execution for all live campaigns. Provide detailed briefs, performance direction, pacing updates, and optimization requests to ensure accurate and timely execution. Validate changes completed by the ad operations team and ensure alignment with customer goals. Using a strong understanding of campaign set‑up best practices, validate (or occasionally QA) more technical set‑ups and implementations. Act as a resource for other Activation team members, providing peer feedback and guidance. Additional Responsibilities Proactively identify key operational/workflow pain points and participate in key projects to improve operational efficiency. As capacity allows, liaise with product development, infusing frontline insights to evolve our advertising solutions. Work on project teams to bring new media solutions into market. As capacity allows, contribute to team projects, such as campaign benchmarks, dashboards, or best practices. Engage in continuous learning to stay ahead in the evolving landscape of retail media advertising. What you bring A Bachelor’s degree in a field related to Marketing, Advertising, Business Analytics, or equivalent, complemented by 5‑7 years in digital advertising campaign management, including social media, display advertising, search, and sponsored products. Experience in multiple ad platforms is a strong asset. Expertise in data analysis, leveraging metrics to justify, optimize, and report on campaign outcomes. Exceptional communication and teamwork skills, crucial for cross‑functional “pod” collaborations and clear client‑facing communications. An independent, driven team member with a strong sense of personal accountability for outcomes. A solutions‑focused, collaborative mindset. Collaboration with subject matter experts on internal and external consultants and platform partners is a must. A solid grasp of retail media networks and their strategic importance in the digital advertising domain, including the ability to differentiate solutions from other players in the market. The capacity to effectively prioritize and progress multiple projects in a fast‑moving environment while maintaining meticulous attention to detail. A proactive growth mindset, with a constant appetite for industry developments and learning novel approaches to campaign enhancement. Our Commitment to Diversity, Inclusion and Belonging We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. Accommodations We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity‑seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs. Our clients' voluntary benefits offering includes medical, dental, vision, mental health, company discounts, voluntary saving plans, and retirement benefits. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other legally protected characteristics. We welcome and encourage diversity in the workplace. #J-18808-Ljbffr