Lead the charge in marketing analytics as a Director of Global Measurement Science. Transform media investments into actionable insights through advanced measurement frameworks and AI-driven strategies.This strategic leadership role is crucial for elevating marketing decision-making globally. You will design a robust architecture for measurement frameworks, connecting mROI and brand health initiatives. Engage with cross-functional teams to establish data-driven practices, employing advanced analytics to boost performance across multiple channels.Key Responsibilities:• Establish global measurement architectures for marketing• Drive campaign optimization with advanced analytics• Interface with executives on performance insights• Create dashboards and scorecards for stakeholders• Lead data integration initiatives for comprehensive reportingRequirements:• Bachelor’s degree in a relevant quantitative field• 8+ years in digital marketing with analytics focus• 3+ years in leadership roles• Experience with budget and financial planning• Strong technical communication skillsContribute to an evolving marketing landscape while mentoring a team committed to driving measurable success.#J-18808-Ljbffr
Innovative Director For Global Marketing Measurement And Analytics
CANADA GOOSE
toronto, toronto
Published 27 days ago
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