Lead Generation Representative – Hybrid As the Lead Generation Representative, you will support outside sales representatives by developing, qualifying leads and booking appointments. Your persuasive abilities and creative methods will uncover potential new customers by gathering data, identifying future sales opportunities and confirming interest with existing clients. Key Responsibilities Prospect new sales opportunities via phone/email and develop rapport with a net new client base. Proactively contact all prospects and identify qualified leads. Acquire client prospecting information, lead nurturing, and customer info regarding expired equipment or buy‑out requests. Screen inbound leads using Marketing Automation software from sources such as the Canon.ca website and landing page forms, and direct phone calls. Qualify leads and set up appointments for appropriate Outside Sales Representatives and follow up on actions with sales and service. Manage prospect lists and generate quality leads by scheduling product demonstrations and invitations to special events. Update CRM (Salesforce) customer data and record information from new leads and prospects. Achieve monthly quotas for closed business and Sales Qualified Leads in Salesforce. Use data mining resources to discover customer trends and uncover new sales opportunities. To Succeed, You Will Need Resourcefulness and drive to discover new potential business and meet your call and conversion targets. Capability to handle high‑volume prospective customer calling, appointment setting, and lead generation. Excellent verbal and written communication skills, including the ability to craft exciting emails that pique prospect interest and result in new business. A high level of professionalism to understand customer issues and identify an appropriate resolution or response. Strong coachability skills to develop and continuously improve call scripts and take customer notes. CRM and technical skills to enter data notes and look up client information in Salesforce or other databases. Hybrid Work We offer a Hybrid work schedule. You will be in the office Mondays, Wednesdays, and Thursdays each week, and can work from home for the remainder of the week (subject to specific business needs requiring office attendance). When working from home, a reliable internet connection is required. Remote work is supported with cloud‑based applications and collaboration tools. Benefits Comprehensive health coverage plan that includes medical, dental and vision. Life insurance, disability and wellness programs. Vacation, Paid Personal Time and Sick days. Matching RRSP contribution & Profit‑Sharing Program. Tuition Assistance Program for professional continuing education. Discounts on Canon products, retailers, memberships and more. Employee Perks Free coffee and snacks. On‑site cafeteria and outdoor patio. Employee gym and fitness centre. Employee referral program. Inspire Program—online peer‑to‑peer recognition for redeemable points on hundreds of products. Community involvement. Employee Appreciation Events. Compensation On Target Earnings (OTE) $47,050–$56,000 annually (uncapped commission). The actual OTE is inclusive of base salary and incentive compensation, and will depend on factors such as skills, qualifications, experience and work location. Equal Opportunity Employer As an equal opportunity employer, we welcome applications from all backgrounds and are committed to supporting and celebrating diversity in our workforce. While we appreciate all applicant submissions, only those considered most qualified will be contacted for further assessment. Canon Canada provides accommodation(s) during the recruitment process. For applicants requiring accommodation in the recruitment and assessment process, and when hired, please contact or call or . #J-18808-Ljbffr