Role Overview The Product Manager, D2C is a pivotal role, responsible for strengthening Brother’s Direct-to-Consumer (D2C) channel. Reporting to the Senior Product Manager, B2C, this role defines, plans, and operationalizes Go-To-Market (GTM) strategies to drive profitable growth, bridging Product Planning, Digital, Customer Experience (CX), Marketing, and GTM Operations teams. The Product Manager ensures that category offering, pricing, promotion and placement decisions are aligned with customer insights, revenue goals and strategic business outcomes. Duties & Responsibilities Translate category and business objectives into D2C‑specific go‑to‑market plans for brother.ca, defining product assortment, pricing strategies and promotional levers aligned with broader B2C targets. Leverage market and competitive insights to shape revenue‑driving strategies, while managing a robust promotional calendar and pipeline of attraction, conversion and retention initiatives across e‑commerce and non‑e‑commerce channels. Apply a KPI‑driven test and learn approach in partnership with Digital and CX teams to continuously optimise performance and impact. Lead D2C readiness for product launches, working cross‑functionally to ensure smooth execution. Provide recommendations to the Digital team on improvements to the online shopping experience (navigation, product pages, checkout process, etc.). Collaborate with Customer Service to monitor feedback and identify opportunities for continuous improvement. Analyze sales, revenue, margin and conversion KPIs to provide actionable insights and validate D2C forecasts based on performance trends. Deliver regular analysis, reporting and updates on sales, profit and D2C progress to support pricing, promotional strategies and achievement of both short‑ and long‑term category targets. Collaborate with Digital, CX, Marketing, Operations, Sales and Product Planning teams to integrate D2C initiatives into overall product strategy and support long‑term strategic growth objectives. Experience & Qualifications Bachelor’s degree in Business, Marketing or related field. 3–5 years of product management experience in CPG or Tech industries. Proven track record of scaling an e‑commerce business. Strong understanding of e‑commerce and D2C models, including experience with promotional levers and digital performance KPIs. Experience with product lifecycle, GTM execution and 4P strategy with a shopper‑focused mindset. Proven ability to collaborate cross‑functionally and influence stakeholders. Strong analytical, strategic thinking and problem‑solving skills; hypothesis‑driven mindset. Excellent communication, detail‑oriented, self‑motivated and goal‑driven. Ability to plan, prioritise and deliver in a fast‑paced environment. Proficient in MS Office Suite. Experience with project management and continuous improvement initiatives. Minor travel may be required ( Bilingual in English and French; proficiency in both written and verbal English communication is essential for effective correspondence with clients, suppliers, business partners and colleagues beyond the province of Quebec. Additional Details for This Role Hybrid Work Setting – Enjoy the flexibility of a hybrid model, with three days working remotely and two days in the office each week, supporting work‑life balance and meaningful in‑person collaboration. Exceptions may apply according to business needs. Our Benefits We believe benefits should empower you to thrive at work and beyond. Our health and wellness benefits go beyond the basics, including medical, dental, vision, mental health support, financial advisors and fitness programmes. We offer flexible vacation, personal days, summer hours and a company‑wide holiday shutdown. The retirement plan includes matching contributions and extra perks such as a TFSA and mortgage benefits. Development programmes such as LinkedIn Learning, Brother curated learnings, tuition reimbursement and personalised development plans are also available. We also host social events and have a STAR recognition programme. Equal Opportunity Employer (EOE) Statement At Brother Canada, we strive to provide an environment where everyone feels valued by respecting individual differences and welcoming diverse life and work styles. We are an equal opportunity employer and do not discriminate or make employment decisions on the basis of race, colour, religion, sex, disability or any other protected characteristic. #J-18808-Ljbffr