At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There's something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non‑profits and individuals to succeed by giving them all the help and tools they need to grow online. We're energized by new challenges and new possibilities—and we’re just getting started!Overview We are seeking a Senior Manager, International Growth, to own and scale customer acquisition across key international markets, including Canada, the UK, and ANZ. This role is responsible for driving efficient growth through a full‑funnel, performance‑led approach across Paid Search, Paid Social, and supporting channels, while partnering closely with Brand, Product, Analytics, Creative, and Lifecycle teams. You will operate as a hands‑on growth leader, combining deep channel expertise with strong cross‑functional partnership across all functions.Performance Marketing OwnershipOwn acquisition performance across Paid Search (Google, Microsoft) and Paid Social (Meta, TikTok, emerging platforms)Manage budget allocation, pacing, and channel mix to achieve Gross Adds and CAC targetsBring a prospect and customer‑first mindset to build an engaging creative story that resonates and converts future customersContinuously optimize campaign structure, bidding strategies, creative, and audience targetingFull‑Funnel OptimizationDrive improvements across the funnel from impression to click to trial to paid conversionPartner with Product and CRO teams to improve landing page performance and onboarding conversionIdentify opportunities to improve lead quality, conversion rates, and payback periodsTesting and ExperimentationBuild and execute a structured experimentation roadmap across creative, audiences, bidding, and landing pagesMaintain a consistent test cadence with clear documentation of learnings and scale decisionsInternational Market GrowthAdapt strategies by market, including localization of messaging, creative, and channel mixDevelop market‑specific insights across the competitive landscape, pricing sensitivity, and customer behaviorIdentify and unlock new growth opportunities within each regionCross‑Functional CollaborationPartner with Analytics, Marketing Ops, Creative, and Product teams to align on growth prioritiesEnsure tracking integrity, attribution alignment, and performance visibilityBring a unified growth perspective across channels and teamsPerformance ReportingOwn weekly and monthly performance narratives, including drivers, actions, and next stepsTranslate data into clear insights to inform decision‑making and prioritizationTrack growth in Gross Adds across international markets within CAC targetsMonitor improvements in CVR, CPT, and trial‑to‑paid conversion ratesExpand scalable acquisition channels beyond core searchMaintain consistent experimentation velocity with measurable impactContribute to LTV:CAC improvementQualifications6+ years in performance marketing or growth roles with direct acquisition accountabilityDeep hands‑on expertise in Google Ads and strong experience with Paid Social platforms (Meta required, TikTok preferred)Proven experience in DTC, subscription, or SMB‑focused growth environmentsStrong analytical skills with the ability to diagnose performance across the funnelUnderstanding of full‑funnel economics, including CAC, CVR, and LTVComfortable operating both strategically and hands‑onStrong bias for testing, iteration, and continuous improvementExperience partnering with Product, Analytics, and Creative teamsStrong communication skills with the ability to influence stakeholders through dataPreferredExperience managing international markets such as UK, Canada, and ANZB2B SaaS or SMB audience experienceFamiliarity with attribution models, incrementality testing, and LTV‑based optimizationHow This Role Is DifferentOwns growth across multiple channels, not just Paid SearchResponsible for full‑funnel performance, not just media efficiencyOperates across markets with localization and scaling responsibilityWorks cross‑functionally to drive end‑to‑end growth outcomesBenefits Pay Transparency – All Full‑Time Employees: $142,235—$178,491 CAD.We celebrate one another’s differences and are proud of our culture of diversity and inclusionJoin a team dedicated to enabling the success of businesses, non‑profit organizations, and community groupsOpportunities for career growth, learning, and professional developmentA generous paid time off policy and a competitive benefits package that supports the health and well‑being of you and your familyConstant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status, or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact #J-18808-Ljbffr