Director of Creative Strategy - Performance Marketing (Meta Focus)This range is provided by Future-Able. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range$90,000.00/yr - $110,000.00/yr Future-Able is looking for a Director of Creative Strategy - Performance Marketing (Meta Focused), a full-time contractor role, to work for: Naked & Thriving -A brother-sister-founded skincare brand committed to creating high-performing, naturally derived products that are as kind to the planet as they are to your skin. Our mission is to empower individuals to embrace sustainable self-care while nurturing their natural beauty. Every product we craft reflects our dedication to sustainability, quality, and transparency, ensuring our customers feel confident with every choice they make. About the Role Are you aMeta ad mastermindwho thinks in scroll-stops, testing matrices, and NC ROAS? Do you dream in hooks, landers, and creative iterations? Naked & Thriving is looking for aDirector of Creative Strategy with deep performance marketing experience and Meta ad fluencyto lead our in-house agency and drive the kind of testing that unlocks scale. This role is all about cold customer acquisition and high-performing direct response creative that thrives in a 1-day click environment. But we’re not just chasing clicks—you’re also amaster of psychology and empathy , capable of understanding and speaking directly to the skincare concerns, aspirations, and emotional drivers ofmature women . You’ll be responsible for finding that sweet spot betweenunlocking performance todayandbuilding long-term brand love that drives meaningful LTV tomorrow . You’ll manage the ad creative pipeline, mentor strategists and editors, andown the roadmap that turns ideas into the right kind of WoW ROAS growth—the kind that actually converts into LTV. What You’ll Do Run and lead the in-house ad agency production pipeline —owning process, pacing, and priorities from concept to launch Build and manage Meta-first creative testing roadmaps —driving iteration, evergreen strategy, funnel expansion, and performance optimization Lead our influencer specialist team —steering creator discovery like a heat-seeking missile toward thehighest-potential UGC and whitelisting opportunities Write or refine killer briefs and UGC scripts —whether scripting yourself or prompting AI tools, your output sounds sharp, human, and high-converting Mentor and guide a team of senior creative strategists, designers, and editors —providing clear, actionable, performance-oriented feedback Review and approve final briefs and ad assetsto ensure clarity, alignment, and compliance—protecting the brand from FTC violations, regulatory scrutiny, or anything that might get us sued. Collaborate deeply with media buyers —you align on KPIs, performance gaps, and creative solutions to scale Unlock and scale new funnels —especially for new product launches, creators, and customer segments Balance short-term NC ROAS wins with long-term LTV strategy —you build creative that performsnowand deepens trustover time Review and translate performance data into creative strategy —what’s working, what’s lagging, what to test next Operate as a remote-first team leader —running Slack conversations, Zoom meetings, and Asana boards with clarity and urgency Future-proof our creative operations —Meta is your home turf, but you’re already sketching out the playbook for TikTok, YouTube, and beyond Who You Are 5+ years in performance marketing creative strategy with deep Meta ad experience Proven background leading creative teams in high-output, high-performance ad environments - agency or in-house Fluent in direct response KPIs —NC ROAS, CTR, CAC, LTV, CPMs, thumbstop rate, AOV, and CPA—and knows how creative drives each one from first impression to final conversion Abrilliant writer and editor , capable of using AI tools but never sounding robotic Adisciplined operatorwho thrives in structured production systems and keeps creative moving on schedule Anatural mentor —you give actionable feedback that helps good creatives become great Empathic and psychology-driven—you understand the needs and mindset of mature women and can translate that into resonant creative Deeply curious and analytical —you’re not casually on social media. When you scroll Facebook, Instagram, TikTok, or anywhere else,you’re like Neo seeing the Matrix : decodingad angles, hooks, scroll-stoppers, CTA structures, comment bait, funnel positions , and what’s scaling—then figuring out how to beat it Experienced inremote collaboration and creative ops tools —comfortable leading teams and projects via Slack, video calls, and Asana Comfortable toggling betweenperformance and brand ,data and emotion ,scale and soul Nice to Have Experience expanding into TikTok, YouTube, influencer/affiliate-led performance Skincare, beauty, or wellness industry experience Familiarity with Motion, Asana, Airtable, Frame.io, ChatGPT, Figma, and Air (or similar digital asset managers) A go-to list of freelancers, editors, and creators you trust Experience hiring and scaling creative teams Competitive USD compensation Fully remote position Potential eligibility for annual performance-based bonuses To sum it up: You’re thearchitect of a high-performing, brand-loving creative machine . You write, test, guide, and ship. You understand how to win the first click—and how to make it the beginning of a long-term customer relationship. You knowhow to scale ROASandhow to grow love . If that’s you: let’s go. Seniority levelDirector Employment typeContract Job functionAdvertising, Art/Creative, and Strategy/Planning IndustriesRetail Apparel and Fashion, Retail Luxury Goods and Jewelry, and Retail#J-18808-Ljbffr