About the role The Brand Partnerships Sales & Events Manager will lead the strategy and execution of revenue‑generating partnerships and high‑impact events and activations to support the growth of the S&T brand. This role integrates sales leadership and acumen, relationship‑building, and brand and creative execution. The individual is results‑driven, organized, detail‑oriented, and self‑motivated, with a passion for producing high quality results and creating exceptional guest experiences. As a representative of the brand, the individual will be responsible for building and maintaining a strong and positive reputation for the company among internal and external stakeholders.About you3+ years experience in partnerships, sales & business development, or event management in luxury hospitality, fitness, wellness or lifestyle / beauty industryBachelor’s degree in marketing, hospitality, or related field preferredStrong network within the luxury hospitality, fitness, wellness or lifestyle / beauty industry, with proven experience in securing high‑end partnershipsExcellent negotiation and relationship‑building skills, with a proven track record of developing and maintaining successful partnershipsProven experience in event planning and execution, particularly in high‑end or corporate settingsStrong project management and time management skills, with the ability to adapt quickly, manage multiple projects simultaneously and deliver on deadlinesKnowledge and passion for the fitness and wellness industry, with a keen understanding of current trends and consumer behavior in the luxury marketExceptional communication and presentation skills, including written communication, with the ability to convey ideas and proposals clearly, concisely, and persuasivelyCreative, strategic thinker who can innovate and drive new business opportunitiesDetail‑oriented and highly organized, ability to uphold the highest brand communication and visual standardsExperience working with premium brands and understanding their service expectationsProficient in Microsoft Office suite including PowerPoint and Excel, Adobe Acrobat, CRM systems, project management software, and event management toolsCertification in event planning or project management is a plusKey responsibilities Brand partnershipsDevelop and execute partnerships strategies aligned with brand and company objectives for all business lines including Sweat and Tonic, Reformd, Tonic Spa, and Tonic BarIdentify, negotiate, and manage high‑value partnerships with complementary brands, sponsors, and strategic allies to build a robust sales pipeline, drive revenue growth, and brand visibilityManage inbound and outbound sales and partnership inquiries, and develop and execute on outbound sales and partnership strategiesMonitor and report on partnership performance, ensuring all contractual obligations are met and opportunities for growth are exploredAttend industry events; cultivate and maintain relationships with key stakeholders in the hospitality, retail, and fitness sectors, ensuring long‑term engagement and mutual benefitEvent managementPlan, manage, and own the programming, logistics, and execution of all on‑site and off‑site events and activations at the highest brand standards, including but not limited to:Free and paid/ticketed S&T community eventsBrand partnership activationsBrand‑sponsored events and classesExternal sponsorship and industry eventsInternal team eventsCommunication & brand executionExecute in accordance with all brand standards and ensure all partnerships are brand‑alignedWork closely and collaborate with cross‑functional teams including Marketing, Operations, Fitness, and other business units to strategically plan, manage, and execute campaignsCollaborate with marketing and design teams to produce high quality presentations, sales collateral, and other print or digital material that are representative of a premium brand experienceEnsure a consistent brand voice, brand image, and storytelling in communications that are representative of a premium brand experienceReporting & KPIsDeliver on annual budget, track performance, forecast revenue, and report on department KPIsPrepare and track client proposals, from prospect to conversion, and maintain organized records to the highest standardProduce monthly, quarterly, and annual reporting with department KPIs and be able to respond to successes and opportunitiesManage multiple projects, priorities, and deadlines, with flexibility to adapt quickly to meet the needs of the business, with efficiency, quality, and judgmentCompensation & benefits$70,000 - $90,000 base salary + commission3 weeks of annual vacationExtended health benefitsUnlimited membership for you and a loved one30% off S&T Shop20% off Tonic BarAccess to discounts at up to 5,000 retailers across CanadaEmployee Assistance ProgramTop‑up parental leaveUp to $2,500 tuition reimbursement annuallyInclusion and equal opportunity employment We are an equal opportunity employer. In addition, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.#J-18808-Ljbffr