The Sales Activator’s main priority is driving excellent trade execution throughout their market, in partnership with the local Distribution Partner. Key responsibilities include executing long‑term sales drivers in key retail and impulse accounts, securing distribution of Red Bull in new accounts across all channels, implementing merchandising standards; tracking and measuring KPI execution, and coordinating with the local distribution partner to ensure flawless execution. All the responsibilities we’ll trust you with: Execution Drive Red Bull Perfect Store conditions to win versus competition in the market. Execute with the DP the opening of new accounts (REACH) to expand the number of rooftops buying directly from Red Bull. Actively sell additional points of distribution (display) to improve the in‑store presence of the Red Bull brand. Actively encourage DPs to enroll independent accounts into the Volume Incentive Program (VIP), following up with a robust routine to ensure program compliance and growth. Work with key regional strategic accounts to drive efficient promotional execution and in‑store conditions. Planning Effectively plan schedule to maximize time in stores with the greatest impact. Consistently communicate with DP field personnel to guarantee alignment and focus on daily/weekly/monthly priorities. Initiate plans to drive KPI execution and maintain vertical accountability throughout the organization. Plan, build, and lead relevant seasonal trade‑blitzes to capture key peak volume opportunities. Consultative Effectively leverage available data to drive insights to support selling story. Act as a trusted advisor to key customers in the market. Communicate regularly and work cross‑functionally with both the internal team and the DP. Be a credible contributor to the local full cell team. Bring the brand to life by championing the World of Red Bull mentality and mindset. Your areas of knowledge and expertise that matter most for this role: Outstanding sales experience and track record in Consumer Goods industry (Beverage Preferred), +3 years. Distributor and Supplier experience preferred. Ability to lead, manage and motivate distribution partners with experience, +3 years. Strong communicator and motivator. Excellent negotiator and influencer. Clear and proven ability to develop and implement successful sales and trade marketing strategies. Strong knowledge of consumer marketing principles. Excellent communication skills, including presentation and training ability. Able to work independently with responsibility, and be organized. Experience with basic administrative programs: Windows, Word, PowerPoint, Excel. University – Bachelor’s Degree preferred. Fluent in English. The expected annual base salary range for this position is $54,150 to $59,850. The actual base salary for this position will depend on various factors including, but not limited to, the candidate’s qualifications, skills, experience and work location. This position is also eligible for an annual bonus in accordance with the terms of Red Bull’s bonus plan. Red Bull Canada is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion. #J-18808-Ljbffr