Job Description Our client, a leading athleisure retailer, is seeking a Senior Digital Analyst to drive data-informed decision-making across their eCommerce platform. This role requires a highly proactive analyst who goes beyond reporting- delivering insights, hypotheses, and recommendations that influence product, marketing, and guest experience. The ideal candidate operates with a strong sense of ownership, challenges stakeholder asks, and translates complex data into actionable business outcomes. Key Responsibilities Insight Generation & Ownership Proactively analyze data to identify trends, opportunities, and root causes (not just surface-level reporting) Go beyond A/B test results to explain why performance changed and propose next iterations Develop hypotheses and guide stakeholders toward data-driven decisions Stakeholder Partnership Partner with product, eCommerce, and marketing teams across the digital funnel (homepage, checkout, fulfillment, etc.) Challenge and refine requests (e.g., KPI asks) to ensure alignment with business objectives Communicate insights clearly and confidently, balancing collaboration with subject-matter expertise Analytics & Data Management Work across multiple analytics platforms, primarily GA4 (preferred) and Adobe Analytics Leverage Snowflake and SQL to combine and analyze data from multiple sources Build and maintain custom data models and calculated metrics Reporting & Visualization Develop scalable, automated Power BI dashboards Optimize report performance (fast load times, efficient data models) Translate findings into clear, visually compelling PowerPoint presentations for stakeholders Experimentation Support and analyze A/B testing initiatives Interpret results with statistical rigor and provide clear direction when tests are inconclusive Skills and Requirements 5+ years of digital analytics experience, preferably in B2C eCommerce or retail Strong expertise in Google Analytics (GA4) or Adobe Analytics (Google is prefered) Advanced SQL skills, with hands-on experience in Snowflake Experience building custom data models and working within BI-driven environments Proven experience with Power BI (dashboard development, optimization, automation) Strong understanding of eCommerce metrics and customer behavior Ability to synthesize complex data into clear insights and recommendations Highly proactive and curious—does not wait for direction Strong communication and storytelling skills Comfortable challenging stakeholders and asking "why" Collaborative, responsive, and engaged team player Balances consultative approach with analytical authority Experience optimizing end-to-end eCommerce journeys Background in ecommerce analytics We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: #J-18808-Ljbffr