Knix is an award‑winning intimate apparel and activewear brand that is reinventing intimates for real life. Mntd is a newly launched, high‑growth men’s brand built by the same team behind Knix, merging advanced fabric science with a modern performance aesthetic. About You You’re a hands‑on content creator who turns ideas into high‑performing social and ad content. You’ve done this before; you can shoot, edit, write, and post without needing a ton of direction. You understand what makes content work, not just look good. You’re comfortable testing ideas, iterating quickly, and balancing brand storytelling with performance. You’re eager to expand your scope, whether that’s managing creators, exploring new platforms, or contributing to campaign ideas. You’re organized, proactive, and thrive in a fast‑paced environment where you can take ownership and move quickly. The Opportunity Take ownership of our high‑impact content strategy across TikTok, Instagram, and YouTube—creating, shooting, and editing performance‑driven videos that directly translate brand storytelling into measurable growth and engagement. Content Creation & Editing Create, shoot, and edit short‑form video content for TikTok, Instagram, and YouTube. Be comfortable on camera. Produce both organic content and performance‑driven creative for paid ads. Develop multiple variations of content (hooks, formats, edits) to support testing and optimization. Add captions, graphics, and platform‑native elements to maximize engagement. Social Media Execution Own day‑to‑day posting across social platforms, ensuring consistency and quality. Write clear, engaging captions and on‑screen copy aligned with brand voice. Maintain and execute against a content calendar tied to campaigns and key moments. Engage with community (comments, DMs) to build brand affinity. Content Performance & Optimization Track performance of posts and videos, identifying what’s working and what’s not. Iterate on content based on data, trends, and platform best practices. Partner with marketing/growth to support creative for paid campaigns. Creator & Partnerships Support Assist in sourcing and reaching out to creators for UGC and collaborations. Help brief creators and manage content deliverables. Support execution of partnerships and creator campaigns. Trend & Platform Expansion Stay on top of trends, formats, and emerging platforms. Contribute ideas for new channels (e.g., YouTube, Reddit, X) and test into them. Qualifications 2–4 years experience in content creation, social media, or a similar role. Strong video editing skills (CapCut, Premiere Pro, Final Cut, etc.). Experience creating content for TikTok, Instagram, and/or YouTube. Solid understanding of what drives engagement and performance on social. Comfortable being on camera and/or directing shoots. Experience managing or contributing to social media accounts. Strong copywriting skills (hooks, captions, basic storytelling). Organized, detail‑oriented, and able to manage multiple projects. What Success Looks Like Consistent output of engaging, on‑brand content. Improved performance of social content over time (views, engagement, saves). Reliable execution of the content calendar without constant oversight. Increasing contribution to ad creative and performance. Growing confidence in managing creators and contributing ideas. Salary Annual salary starting at $70,000. Compensation & Care We cover 100% of the premiums for extended health and dental plans from your first day for permanent full‑time employees . You’ll also gain access to mental health support through our Employee Assistance Programs via Dialogue. Paid parental leave tops up salary to 80% for eligible permanent, full‑time employees. We also invest in your future with an RRSP matching program and a 50% discount on Knix products. AI Disclosure Statement We may use artificial intelligence (AI) tools to help screen and assess applications, but hiring decisions are ultimately made by real people. How We Hire & EEO Statement Knix is an equal‑opportunity employer that celebrates diverse identities and provides accommodations for applicants with disabilities. We provide a consistent, inclusive interview experience and are committed to equitable hiring practices. #J-18808-Ljbffr