Lake Life Day Spa is looking for an experienced Content & Marketing Assistant to take ownership of the execution side of our marketing across social media, email, website, and e-commerce. Education Requirements 1–2 years of experience in Marketing / Content Creation Responsibilities & Compensation: Responsibilities : Weekly Content Execution Create and publish: 1 high-quality Reel per week (filming + editing using CapCut or similar) 2 feed posts per week (1 carousel + 1 static via Canva) 4 story sets per week (Monday–Thursday) Content Creation Capture video and photo content in-spa using iPhone Plan and execute content based on direction and shot lists Stay current on what is working in social media (hooks, structure, messaging, not trends for the sake of trends) Email & SMS Marketing Create and schedule 2 email campaigns per month (FloDesk or similar such as Mailchimp) Manage opt-ins, lead magnets, and basic segmentation Website & E-Commerce Upload and manage products on Shopify (images, descriptions, collections, organization) Perform light website updates (imagery, layout, content updates) Ensure proper image sizing, formatting, and optimization Design & Brand Execution Create on-brand graphics and marketing materials (Canva / Photoshop) Design in-house print materials (posters, signage, promotions) Maintain consistency across all visual touch-points What You Bring: Social media content creation and management Shopify (product uploads, collections, organization) CapCut or similar video editing tools Strong understanding of: What content performs (hooks, structure, messaging) Measuring performance (engagement, DMs, conversions, not just likes) Experience with: Basic marketing KPIs Lead magnets, opt-ins, and segmentation Writing & Communication: Strong copywriting skills; ability to write clearly, concisely, and on-brand Familiarity with AI tools (ChatGPT or similar) used to refine and enhance writing, not replace it Technical Understanding: Basic SEO awareness File sizing, aspect ratios, and image optimization Nice To Have: Warm and engaging personality—clients feel taken care of in your presence Organized, professional, and solutions-oriented—even when it’s busy Confident with digital tools such as Gmail, Google Drive, Excel, Canva, Shopify, and general digital scheduling platforms You thrive on structure and clear systems, and you're naturally detail-focused A self-starter and emerging leader—you take initiative, anticipate needs, and work independently without micromanagement #J-18808-Ljbffr