Brand Marketing Manager In this role, you will lead the development of a comprehensive brand and partnership strategy, translating business goals into integrated, insight-led plans that align teams, campaigns, and initiatives end-to-end. Acting as both a strategic lead and creative partner, you will build and manage key relationships, guide the creation of distinctive, culturally relevant campaigns across channels, and champion empathetic, customer‑centric experiences at every touchpoint. You will leverage deep cultural awareness and audience understanding to identify opportunities, challenge thinking, and drive innovation, while using data and performance insights to continuously optimize impact and inform decision‑making. What You’ll Do Strategy & Identification – Own and evolve a comprehensive partnership and brand strategy aligned to business goals. Build integrated plans across programmes and initiatives, connecting priorities, managing dependencies, and driving critical trade‑offs to maximize regional and global impact. Integrated Planning & Strategic Leadership – Lead and refine the integrated marketing plan, ensuring alignment across teams, campaigns, and brand activity. Bring strategic rigour, commercial acumen, and customer‑centric thinking across all projects. Drive end‑to‑end strategic work—from problem framing and analysis to insight development and actionable recommendations. Relationship Management – Serve as the brand lead, building long‑term, value‑driven relationships. Act as a strategic sparring partner, constructively challenging stakeholders to elevate thinking and improve outcomes while advocating for empathetic, human‑centered brand experiences that engage customers at the right moment. Campaign Execution – Lead the development and delivery of marketing campaigns across omni, events, and co‑branded content. Guide creative teams to craft beautiful, impactful work, pushing both creative and strategic boundaries to ensure output is distinctive, culturally relevant, and aligned with brand ambition. Performance Analysis & Insights – Assess market trends, identifying emerging threats and opportunities to inform strategic decisions. Deliver clear, insight‑driven reporting, presentations, and decision documents, while continuously optimizing work to better meet customer needs and behaviours. Cultural Insight & Brand Alignment – Stay deeply attuned to cultural trends across fashion, lifestyle, design, beauty, and adjacent spaces. Use this perspective to identify white‑space opportunities, evaluate brand fit, and shape partnerships that feel authentic, differentiated, and forward‑thinking. Key Performance Indicators Brand Awareness, Brand Relevancy, and Brand Sentiment Engagement Value PR EMV Brand Partnership Revenue Retail and Digital Traffic Brand Search What You’ll Bring To The Team Minimum experience: 7–10+ years in brand/partnerships/marketing, with 3–5 years leading cross‑functional or senior strategic work in a matrix/global environment. Strong portfolio/case studies demonstrating end‑to‑end brand campaigns and measurable partnership outcomes. End to end project leadership experience. Budget ownership: Experience managing multi‑million dollar budgets and optimizing spend across channels. Commercial acumen: Track record of setting/meeting KPIs (brand metrics, ROI, revenue, partnerships‑driven sales). Production knowledge: Experience with creative production pipelines and timelines (content, video, experiential). Contracting & negotiation: Comfortable structuring deals, negotiating terms, and working with legal/procurement. Agency/vendor management: Experience leading agencies, creative partners, and external production teams. Experience in retail/wholesale, DTC e‑commerce, or beauty/fashion verticals. Global market experience and local market activation knowledge. Benefits at Mejuri A minimum of four weeks vacation, plus personal days and three religious/cultural observance days. A hybrid work model for all corporate roles. ‘Mejuri Passport’ which allows employees who meet specific criteria to work in other locations for one month per year. Comprehensive medical and dental benefits, including mental health coverage, and generous personal and sick days for our full‑time employees. We also offer bereavement leave, including miscarriage and stillbirth support. Parental leave salary top‑up of up to 80%, as well as a personalized return‑to‑work transition and accommodation plan for full‑time employees. Semi‑annual performance reviews. A generous product discount! Location Toronto, Ontario – 60 Bloor Street W. Hybrid; 3 days in office, 2 days remote. Salary 110K–130K per annum. Application Deadline Application deadline is April 24th. The role will remain posted until filled. Accommodation / Accessibility Mejuri does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws. If you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility‑related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application. #J-18808-Ljbffr