About the Role FISPAN is looking for a strategic, ambitious, and execution-driven Senior Partner & Growth Marketing Manager to lead some of the company’s most important go-to-market initiatives. You’ll be at the center of how FISPAN brings campaigns to market — owning the strategy, shaping the execution, and driving programs that directly influence pipeline growth, market visibility, product adoption, and partner engagement. This role will lead the campaign engine for the Marketing department, working cross-functionally with Design, Content, Digital Marketing, Product Marketing, Sales, Partnerships, and Product teams to bring integrated campaigns to life. You’ll be the architect behind major launches, vertical initiatives, ecosystem campaigns, ERP programs, thought leadership initiatives, and demand generation efforts. If you’re someone who likes to “just keep things running,” this role probably isn’t for you. But if you love building, driving initiatives forward, creating momentum, influencing strategy, and becoming a leader within your partner and GTM ecosystem — we’d love to talk. Why This Role Matters This role sits at the intersection of strategy, execution, growth, and partnership. How FISPAN goes to market How campaigns are built and scaled How we activate strategic ecosystem relationships How we create pipeline impact through marketing How cross-functional teams come together to execute world-class GTM programs The work you do here will be highly visible and highly impactful. You won’t just support campaigns — you’ll lead them. Experience 10+ years of experience in B2B marketing, GTM marketing, growth marketing or ecosystem/channel marketing. Demonstrated experience building and executing GTM strategies, product launches, vertical campaigns, or integrated marketing programs. Strong experience managing complex cross-functional initiatives across Marketing, Sales, Product, Customer Success, and Partnerships. Experience in fintech, financial services, enterprise SaaS, banking technology, or another complex B2B environment strongly preferred. Strategic Marketing Leadership: Ability to translate business priorities into clear GTM and Growth Marketing strategies, campaign plans, and execution roadmaps. Integrated Campaign Management: Strong understanding of how to build multi-channel campaigns across content, digital, events, PR, sales enablement, and partner channels. Product Launch & GTM Planning: Experience planning and orchestrating launches across cross-functional stakeholders. Project Management: Strong ability to manage timelines, owners, dependencies, approvals, and competing priorities. Cross-Functional Influence: Ability to align and influence stakeholders across multiple teams without direct authority. Analytical Thinking: Data‑driven approach to campaign measurement, reporting, optimization, and ROI analysis. Communication: Excellent written and verbal communication skills, including executive-level updates, campaign briefs, and external-facing messaging. Business Acumen: Strong understanding of B2B revenue motions, pipeline generation, sales enablement, and enterprise buying cycles. Proven ability to operate independently, define strategy, build structure, manage execution, and measure outcomes. Tools & Technologies Marketing automation and CRM platforms, such as HubSpot and Salesforce. Project management tools, such as Jira, Asana, Monday.com, or equivalent. Analytics and reporting tools. Why Join FISPAN At FISPAN, we’re transforming embedded banking experiences for enterprise customers through innovation, collaboration, and strategic partnerships. We’re building a marketing organization that moves fast, thinks strategically, and drives real business impact — and this role will play a major part in shaping that future. But what truly makes FISPAN special is our people and culture. We believe great work happens when people feel supported, heard, trusted, and empowered. We’re committed to creating an environment where employees have the tools, resources, and autonomy they need to succeed and grow. Collaboration, transparency, and ownership are deeply valued here, and we work hard to ensure every team member feels connected to the impact they’re making. This is a place for people who want to contribute ideas, challenge the status quo, build meaningful programs, and grow alongside a high-performing team. Compensation Package FISPAN believes in an atmosphere and culture when innovation can flourish, collaboration and teamwork are valued and transparency is at the core of it all. We want our employees to see how the ideas they help generate today have an impact on how we do business tomorrow.With that, the hiring salary range for this position is $107,080 - $123,000 annually; the base pay offered is based on comparable market data from companies of similar employee size, revenue and location. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive semi-annual bonus program, subject to program eligibility requirements. At FISPAN, we reward employees for achieving their objectives, going beyond the requirements of their job, demonstrating leadership, fostering innovation and advancing the organization as a whole. We value talented people of all backgrounds and characteristics that share our vision of being the number one platform for the business banking ecosystem. Other components of our rewards offerings include support of career development, wellbeing, and personal growth. Extended health and dental benefits Paid time off Savings and retirement plan matching Parenthood top‑up Mentorship programs, and leadership series (to name a few) Note: The incentive programs, benefits, and perks have certain eligibility requirements and may vary, only be partially or not at all available based on criteria such as location, employment status, etc. We’ll be happy to clarify eligibility for interviewing candidates. #J-18808-Ljbffr
Senior Growth And Partner Marketing Lead
FISPAN
vancouver, vancouver
Published 19 days ago
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