Overview Pay: CA$22–25/hour We are seeking a motivated and detail-oriented Part-Time Marketing Associate to support and advance our marketing initiatives across North America. This flexible in-office role is ideal for a results-driven professional who values collaboration, hands-on involvement, and the opportunity to contribute meaningfully to a growing organization. The successful candidate will play a key role in strengthening our brand presence, optimizing marketing performance, and supporting growth through data-driven decision-making and creative execution. Responsibilities Drive and manage our online advertising initiatives across platforms such as Google Ads, LinkedIn, and other social media channels . Optimize PPC campaigns and advertising spend to maximize return on investment. Identify, recommend, and implement process improvements and marketing automation opportunities . Unify data from multiple sources to create clear, actionable analytics and performance reports . Develop and execute direct marketing campaigns , including direct mail and targeted email campaigns. Lead the ongoing development, optimization, and success of the RTF website . Assist with trade show planning, coordination, and promotional activities . Conduct customer insights and competitive market research to inform strategy. Plan, execute, and optimize email marketing campaigns . Create and manage product landing pages aligned with campaign goals. Manage, maintain, and grow the customer database , ensuring data accuracy and compliance. Develop a range of marketing materials , including brochures, case studies, presentations, and digital assets. Own and grow our social media presence across North America , ensuring consistency and engagement. Analyze the effectiveness of marketing initiatives and continuously refine strategies to ensure maximum impact and efficiency. Qualifications Diploma or degree in Marketing, Communications, Business, or a related field (or equivalent experience). Hands-on experience with digital advertising platforms , PPC campaigns, and social media marketing. Strong analytical skills with the ability to translate data into meaningful insights. Experience with email marketing platforms, CRM systems, and marketing automation tools . Solid understanding of website management, landing page optimization, and basic SEO principles. Excellent written and verbal communication skills. Highly organized, detail-oriented, and able to manage multiple priorities effectively. Self-motivated with the ability to work independently while collaborating in an in-office team environment . Why Join Us Flexible in-office schedule that supports work-life balance. Opportunity to make a meaningful, measurable impact across a broad range of marketing initiatives. Exposure to diverse marketing channels and strategic projects. Collaborative, professional, and growth-oriented workplace culture. If you are a proactive marketing professional who enjoys blending creativity with analytical thinking in a collaborative in-office setting, we encourage you to apply and contribute to our continued success. #J-18808-Ljbffr