Oversee post-enrollment marketing strategies as a Senior Manager in Lifecycle Marketing. Focus on retention, churn prevention, and maximizing customer LTV in this fully remote role.This position requires a strategic thinker capable of integrating fragmented systems into a streamlined process for customer engagement. You will take ownership from Day 0 onboarding through retention programs and winback initiatives, ensuring all strategies are effective and measurable. Your insights will directly impact product positioning and pricing based on churn data.Key Responsibilities: • Lead comprehensive lifecycle engagement tactics • Execute targeted churn prevention measures • Craft educational and persuasive customer communications • Ensure compliance with deliverability standards • Develop winback strategies for former customersRequirements: • 7+ years in lifecycle marketing within subscription models • Proven track record managing extensive email/SMS volumes • Proficiency with platforms like Customer.io • Successful history of early-stage churn reduction • Strong analytical competencies for reportingTake charge of customer engagement strategies, improving retention and conversion rates through comprehensive lifecycle management. #J-18808-Ljbffr
Post-Enrollment Marketing Operations Lead
THE CREDIT PROS INTL
winnipeg, winnipeg
Published 28 days ago
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