At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There's something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non‑profits and individuals to succeed by giving them all the help and tools they need to grow online. We're energized by new challenges and new possibilities—and we’re just getting started! Overview We are seeking a Senior Manager, International Growth, to own and scale customer acquisition across key international markets, including Canada, the UK, and ANZ. This role is responsible for driving efficient growth through a full‑funnel, performance‑led approach across Paid Search, Paid Social, and supporting channels, while partnering closely with Brand, Product, Analytics, Creative, and Lifecycle teams. You will operate as a hands‑on growth leader, combining deep channel expertise with strong cross‑functional partnership across all functions. Performance Marketing Ownership Own acquisition performance across Paid Search (Google, Microsoft) and Paid Social (Meta, TikTok, emerging platforms) Manage budget allocation, pacing, and channel mix to achieve Gross Adds and CAC targets Bring a prospect and customer‑first mindset to build an engaging creative story that resonates and converts future customers Continuously optimize campaign structure, bidding strategies, creative, and audience targeting Full‑Funnel Optimization Drive improvements across the funnel from impression to click to trial to paid conversion Partner with Product and CRO teams to improve landing page performance and onboarding conversion Identify opportunities to improve lead quality, conversion rates, and payback periods Testing and Experimentation Build and execute a structured experimentation roadmap across creative, audiences, bidding, and landing pages Maintain a consistent test cadence with clear documentation of learnings and scale decisions International Market Growth Adapt strategies by market, including localization of messaging, creative, and channel mix Develop market‑specific insights across the competitive landscape, pricing sensitivity, and customer behavior Identify and unlock new growth opportunities within each region Cross‑Functional Collaboration Partner with Analytics, Marketing Ops, Creative, and Product teams to align on growth priorities Ensure tracking integrity, attribution alignment, and performance visibility Bring a unified growth perspective across channels and teams Performance Reporting Own weekly and monthly performance narratives, including drivers, actions, and next steps Translate data into clear insights to inform decision‑making and prioritization Track growth in Gross Adds across international markets within CAC targets Monitor improvements in CVR, CPT, and trial‑to‑paid conversion rates Expand scalable acquisition channels beyond core search Maintain consistent experimentation velocity with measurable impact Contribute to LTV:CAC improvement Qualifications 6+ years in performance marketing or growth roles with direct acquisition accountability Deep hands‑on expertise in Google Ads and strong experience with Paid Social platforms (Meta required, TikTok preferred) Proven experience in DTC, subscription, or SMB‑focused growth environments Strong analytical skills with the ability to diagnose performance across the funnel Understanding of full‑funnel economics, including CAC, CVR, and LTV Comfortable operating both strategically and hands‑on Strong bias for testing, iteration, and continuous improvement Experience partnering with Product, Analytics, and Creative teams Strong communication skills with the ability to influence stakeholders through data Preferred Experience managing international markets such as UK, Canada, and ANZ B2B SaaS or SMB audience experience Familiarity with attribution models, incrementality testing, and LTV‑based optimization How This Role Is Different Owns growth across multiple channels, not just Paid Search Responsible for full‑funnel performance, not just media efficiency Operates across markets with localization and scaling responsibility Works cross‑functionally to drive end‑to‑end growth outcomes Benefits Pay Transparency – All Full‑Time Employees: $142,235—$178,491 CAD. We celebrate one another’s differences and are proud of our culture of diversity and inclusion Join a team dedicated to enabling the success of businesses, non‑profit organizations, and community groups Opportunities for career growth, learning, and professional development A generous paid time off policy and a competitive benefits package that supports the health and well‑being of you and your family Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status, or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact #J-18808-Ljbffr