Who you are: We are looking for a Senior Go-To-Market Manager who will orchestrate the launch and lifecycle of our products and solutions in a fast-paced, ever-changing environment. What you'll do: Develop a comprehensive commercial and GTM strategy encompassing new product introductions and the entire product lifecycle to stimulate revenue growth, enhance profit margins, secure competitive advantage, and expand market share. Provide cross‑functional leadership in GTM planning cycles, ensuring alignment with corporate strategy, product roadmaps, and revenue goals. Connect the product roadmap to the revenue plan: develop the strategic business case, shape revenue plans, pricing models, and resource forecasts for new products. Lead cross‑functional GTM readiness meetings to manage dependencies, identify risks, and drive resolution of roadblocks for on‑time, high‑impact launches. Collaborate closely with Product Marketing to align messaging, positioning, and launch assets with the GTM plan and commercial strategy. Partner with sales, channel, partner program, revenue operations, and sales enablement to define launch‑specific sales targets, enablement requirements, compensation considerations, and reporting needs. Partner with finance to plan revenue, pricing, and costing for new product launches. Work with Product Management and Operations teams to ensure product, supply‑chain, and readiness align with the GTM plan. Establish and track KPIs for launches—pipeline generation, adoption rates, partner engagement, and time to revenue—creating dashboards with Revenue Operations. Collaborate with Sales and marketing to sustain launch metrics and implement programs for base retention and expansion. Define key success metrics for launches and establish dashboards/reporting mechanisms with Revenue Operations. Drive a culture of continuous improvement by leading post‑launch retrospectives to identify lessons learned and refine the GTM playbook. Act as a key conduit, providing structured market, sales, and partner feedback from launch activities back into the product development lifecycle. How you'll make an impact: Develop a comprehensive commercial and Go‑To‑Market (GTM) strategy encompassing new product introductions and the entire product lifecycle to stimulate revenue growth, enhance profit margins, secure competitive advantage, and expand market share. Provide cross‑functional leadership in GTM planning cycles for upcoming product/solution releases, ensuring alignment with corporate strategy, product roadmaps, and revenue goals. Connect the product roadmap to the revenue plan: develop the strategic business case, shaping revenue plans, pricing models, and resource forecasts for new products. Provide leadership in regular cross‑functional GTM readiness meetings, supporting management of dependencies, identifying risks, and driving resolution of roadblocks to ensure on‑time, high‑impact launches. Collaborate closely with Product Marketing to ensure messaging, positioning, and launch assets are aligned with the GTM plan and commercial strategy and effectively support sales and partner enablement. Partner with sales, channel teams, partner program, revenue operations, and sales enablement to define launch‑specific sales targets, enablement requirements, compensation considerations, and reporting needs. Partner with finance on revenue planning, pricing and costing for new product launches. Work with product management and operations teams to ensure product, supply‑chain, and readiness align with the GTM plan. Establish and track KPIs for launches, such as pipeline generation, adoption rates, partner engagement, and time‑to‑revenue, creating dashboards with Revenue Operations to monitor success. Collaborate with sales and marketing to sustain launch metrics and implement programs for base retention and expansion. Define key success metrics for launches and establish dashboards/reporting mechanisms with Revenue Operations. Drive a culture of continuous improvement by leading post‑launch retrospectives (post‑mortems) to identify lessons learned and refine our GTM playbook. Act as a key conduit, providing structured market, sales, and partner feedback from launch activities back into the product development lifecycle. What you'll bring to the role: 8–10+ years in go‑to‑market, product marketing, product management, or a related role, preferably within a B2B technology environment. Diverse skill set, with preference given to candidates with experience in multiple domains, including go‑to‑market, strategic pricing, sales, marketing and product management. Highly analytical with ability to build up robust global business cases and product forecasts. Experience launching technology software and hardware solutions. Strong knowledge of channels to market: including resellers, VARs, carriers and direct sales. Data‑driven decision making: strong analytical skills with the ability to interpret data and make data‑driven decisions. Networking skills: strong ability to build and maintain relationships with key stakeholders across the organization. Ambitious: self‑starter, resourceful with strong analytical skills with the ability to problem‑solve to well‑judged decisions. Strategic thinking: proven ability to synthesize a big picture strategy that takes into consideration the entire GTM landscape and product lifecycle. Collaboration: ability to work effectively with cross‑functional teams. Market analysis: ability to analyze market trends, customer needs, and competitive landscapes. Product knowledge: solid understanding of product development and marketing principles. Passion for technology and technical products. Project management: proven ability to manage multiple projects simultaneously, with a strong focus on deadlines and deliverables. Adaptability: ability to thrive in a fast‑paced, dynamic environment and adapt to changing priorities and market conditions. Team leadership: experience in mentoring and guiding junior team members. Process improvement: ability to establish and optimize product launch and GTM processes and standards. Strong presentation skills (in person and virtually) and ability to deliver training effectively. Strong team player with the ability to engage with all levels of the organization. Experience in the telematics industry is a plus. Why job seekers choose Geotab: Flex working arrangements Home office reimbursement program Baby bonus & parental leave top‑up program Online learning and networking opportunities Electric vehicle purchase incentive program Competitive medical and dental benefits Retirement savings program *The above are offered to full‑time permanent employees only Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at . The annual base salary for this position is the expected annual salary for this role and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check. #J-18808-Ljbffr