Senior Marketing Manager BDO is looking for a Senior Marketing Manager to lead Assurance and Business Services & Outsourcing (BSO) marketing for BDO Canada. This national leadership role will drive growth and market visibility for all Assurance and BSO service lines. Responsibilities Lead the marketing strategy for BDO Canada’s Assurance and BSO service line nationally, aligning with firm-wide priorities. Build and maintain trusted advisor relationships with Assurance and BSO leadership, proactively identifying opportunities to support business objectives through integrated marketing efforts. Develop, oversee, and evaluate multi‑channel marketing campaigns designed to reach key client segments, enhance brand awareness, and drive pipeline growth. Leverage market insights, competitive intelligence, and performance data to inform and continuously refine marketing strategies and tactics. Partner with internal teams and the Marketing Centres of Excellence (COEs) to activate national programs, events, digital content, thought leadership, and communications. Ensure all campaigns adhere to BDO brand and messaging standards, building and protecting the firm’s reputation in the market. Oversee budget and resource planning, ensuring efficiency and impact across campaigns. Lead and mentor a team of marketers, supporting performance, development, and collaboration across business units. Champion operational excellence, including streamlined processes, marketing technologies, and agile planning frameworks. Foster a diverse, inclusive, and collaborative work culture that encourages innovation and strategic thinking. Qualifications University Degree in Marketing, Communications, Business, or related field. Minimum 10–15 years of B2B marketing experience, including several at a manager or senior manager level. Experience in professional services with a national firm is an asset. Demonstrated ability to develop and execute national marketing strategies with measurable business outcomes. Strong strategic planning, stakeholder engagement, and project leadership skills. Deep understanding of digital marketing, demand generation, and brand positioning in a complex business environment. Proven ability to analyze data and insights to shape effective marketing approaches. Excellent verbal and written communication skills; confident working with executive‑level audiences. A collaborative mindset with the ability to manage competing priorities and drive cross‑functional alignment. The expected range of compensation for this role is $126,000-$176,000 annually. Equal Employment Opportunity BDO is committed to providing a workplace that respects diversity, equity and inclusion. If you require accommodation to complete the application process, please contact us. #J-18808-Ljbffr