At Wynford, we create transformative live and digital experiences that strengthen cultures and drive results for Fortune 100 and emerging clients. From global incentive travel and large events to experiential workshops and product launches, we deliver best‑in‑class events rooted in empathy, collaboration, and relentless innovation. Our passion lies in valuing every voice, fostering ownership, and designing with the end‑user at heart. About the Role The Business Development Director (BDD) is responsible for driving national & global market expansion and vertical growth within identified key sectors. This role focuses on securing net new client partnerships in key source markets, while supporting a unified sales strategy that ensures consistent CRM tracking, pipeline visibility, and performance reporting. The BDD will play a critical role in revenue diversification through the expansion of Wynford services and contribute to maintaining strong client retention and portfolio continuity. Compensation for this role is a base salary + commission model. Base salary range is $100,000 - $110,000 annually. What You Bring 6+ years experience in sales within the MICE and Incentive Travel Market Post‑secondary education in business, sales, marketing, or a related field. Proven success in market expansion and new client acquisition Expertise in strategic sales, pricing, and contract negotiations Strong CRM, pipeline management, and reporting skills Ability to develop creative, cost‑effective client solutions Knowledge of meetings, events, and engagement strategies Exceptional communication and problem‑solving abilities Business, financial, and political acumen. Willingness to travel as needed. What You’ll Do Market Expansion & Sector Growth Identify and penetrate key source markets and drive vertical growth within identified priority sectors. Client Acquisition & Strategic Sales Secure net new client partnerships in target markets and sectors. Conduct thorough assessments and apply strategic sales approaches for new accounts. Respond to competitor activity and identify opportunities for meetings, events, and engagement solutions. Revenue Diversification & Profitability Expand Wynford’s service offerings to diversify revenue streams. Support strategic relationships and meet profitability targets. Consult on pricing to ensure profit guidelines are met and all negotiations comply with company policies. Sales Strategy & Compliance Coordinate contract negotiations and oversee proposal development. Ensure all client‑facing collateral is timely, accurate, and aligned with branding standards. Maintain consistent CRM tracking, pipeline visibility, and performance reporting. Collaboration & Internal Alignment Maintain consistent information flow with Wynford personnel. Work with internal teams to develop client responses and ensure collateral is current and consistent. Oversee new business implementation with operations, creative, and implementation teams. Ensure documentation for handover to account owners is complete. Develop creative, cost‑effective plans to meet client objectives. Understand various meeting types and destinations to support customer programs. Assess opportunities and identify competitive threats to inform strategy. Who You Are Skilled in building strong client relationships and driving growth Collaborative and adaptable in fast‑paced environments Committed to profitability, compliance, and operational excellence Excellent presenter and public speaker. Proven ability to build and maintain key client and partner relationships. Effective in fast‑paced, dynamic environments. What We Offer at Wynford Competitive salary with a comprehensive benefits package. Hybrid work environment: flexibility with a hybrid working structure to support work/life balance. Dog‑Friendly Office: bring your furry friend to work for good vibes. Time Off: paid time off, including a winter holiday closure, birthday off, and additional personal time. Professional Development: access monthly training, industry memberships, and learning opportunities. Wellness: health & dental plans, fitness discounts, and an annual stipend for wellness needs. Bonuses & Incentives: participate in a company‑wide bonus structure and recognition programs like the Big Wyns and Wyns in Motion. Extra Perks: discounts on activities, retail stores, team lunches, and fun off‑site gatherings to keep the team spirit high. Ready to Make a Difference? If you're enthusiastic about delivering exceptional event experiences and have the skills to back it up, we'd love to hear from you. We wish to thank all applicants in advance for your interest. Only those candidates selected for an interview will be contacted. Wynford is an equal opportunity employer. We are committed to inclusive, barrier‑free recruitment and selection processes, and work environment in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). We will be happy to work with applicants requesting accommodation at any stage of the hiring process. We value the diversity of the people we hire and serve. Diversity at this organization means fostering a workplace in which individual differences are recognized, appreciated, respected, and responded to in ways that fully develop and utilize each person’s talents and strengths. #J-18808-Ljbffr