We’re looking for a detail-oriented and curious Senior Marketing Analyst to join our team. This role drives cross-functional marketing projects, campaign and content measurement, partnership and contest execution, process improvements, automation, and analytics to improve how work is planned, built, measured, and optimized. Key Responsibilities Manage promotional experiences and day-to-day partnership deliverables, including contests, ticket giveaways, and event activations, from initial strategy and approvals through execution, promotion, reporting, and close‑out. Lead process optimization initiatives by documenting best practices and identifying opportunities to improve efficiency and consistency. Develop and maintain process documentation and enablement materials, including onboarding guides, how-to documentation, and workflow maps. Partner with the team to support in‑platform AEM content and experience updates and web publishing as needed, ensuring timely and accurate website changes. Partner with the team to build and deploy Salesforce Marketing emails as needed. Analytics & Reporting Enable campaign launches and website updates through setup, testing, QA, and data validation, including links, forms, audiences, tracking tags, lists, preferences, and segments. Conduct ad‑hoc analysis and translate insights into recommendations that inform campaigns, audience targeting, journey optimization, website behavior, and process improvements. Establish baseline performance benchmarks by analyzing historical campaign and channel results for comparison against future initiatives. Contribute to experimentation by monitoring A/B test results, interpreting outcomes, and documenting key learnings for stakeholders. AI and Automation Contribute to AI agent design and automation projects that improve marketing workflows and customer experience. Maintain and continuously improve prompt libraries and support the training and tuning of AI agents by reviewing interactions and documenting enhancements. Execute and scale AI strategies developed in collaboration with the broader AI working group, implementing and expanding successful pilots across teams and campaigns. Identify and implement automation opportunities, including simple workflows or no‑code integrations, that reduce manual work and improve efficiency. Define and track performance metrics to measure the usage, accuracy, and business impact of AI and automation initiatives. Requirements and Background 3–5 years of marketing experience (digital, web, email, operations, analytics) Working knowledge and experience with digital marketing tools and workflows, including Salesforce, AEM, Adobe Analytics, Excel, SharePoint, and Copilot or equivalent. Strong skills in data visualization and storytelling. Growing experience and interest in AI and automation technology for marketing use cases. Strong organizational skills and attention to detail; thrives in a fast‑paced, collaborative environment. Strong communication and confident presentation skills. Why This Role Matters This is more than a marketing role – you will be part of a team driving innovation, responding to market shifts, and leading the charge in energy transformation. Your work will directly impact brand perception, customer engagement, and business growth. EEO Statement NRG Energy is committed to providing broad access to employment opportunities for diverse job seekers and ensuring our workforce represents the diverse communities we serve. We abide by human rights legislation and accommodate applicants and employees in accordance with applicable law. Location Requirements DEML employs individuals in the Provinces of Alberta, Ontario, British Columbia, and Saskatchewan. We regret that we will be unable to hire you for this role if your regular remote work location is not within one of these listed provinces. #J-18808-Ljbffr