About the team As the Director, Guest Marketing in Canada, you will lead the execution of marketing initiatives to drive brand awareness, customer acquisition, and growth in the Canadian market. This role is responsible for translating global marketing strategy into effective local programs, while ensuring alignment with the unique dynamics of the Canadian market. You will partner cross‑functionally with product, legal, government relations, operations, and global marketing teams to support Turo’s growth and strengthen its position as Canada’s favorite way to rent a car. What you’ll do Develop and implement marketing strategies to increase brand visibility, engagement, and acquisition in Canada. Align local marketing with global goals while ensuring brand consistency across all channels. Drive brand marketing, PR, and content strategies to strengthen market presence. Lead initiatives for customer growth, optimize acquisition channels, and reduce churn. Execute seasonal marketing campaigns, including email and CRM strategies, to drive retention and lifetime value. Monitor campaign performance, set KPIs, and optimize tactics based on data‑driven insights. Build and lead a high‑performing marketing team, fostering innovation and managing external agencies for execution. Your profile 10+ years of marketing leadership experience, ideally in tech, travel, or marketplaces. Proven track record of scaling brands and understanding the Canadian market. Strong strategic marketing skills paired with hands‑on campaign execution experience. Experience operating within a global organization and adapting strategy to local markets. Data‑driven decision maker with experience using analytics tools and marketing automation software. Innovative and creative mindset to address market challenges and seize opportunities. Excellent communication skills, with experience in media relations and public communications. Leadership experience in building, managing, and developing high‑performing marketing teams and experience managing agencies and external partners. Compensation Base salary range in Toronto: $152,000–$190,000 annually. Role eligible for bonus, equity and benefits. Office Role will be hybrid; expected in office 3 days per week (Mon, Wed, Thu). Benefits Competitive salary, equity, benefits and perks for all full‑time employees. Employer‑paid medical, dental, and vision insurance. Retirement employer match. Learning & Development stipend. Turo host matching program. Turo travel credit. Cell phone and internet stipend. Paid time off to relax and recharge. Paid holidays, volunteer time off and parental leave. In‑office lunch, office snacks and fun activities for those in office full‑time or hybrid. Equal Opportunity Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities, and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives. Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, applicable. We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing #J-18808-Ljbffr