Vice President, Demand Generation Marketing CanadaFull TimeAppfire is seeking a Vice President of Demand Generation to lead a modern, data-driven demand engine that drives scalable, predictable ARR growth. This leader will own global demand strategy and execution across digital, paid, lifecycle, and field channels—bringing together campaign excellence, performance marketing, and AI-powered innovation.This role reports to the CMO and sits at the center of Appfire’s go-to-market motion, partnering closely across sales, channel, and marketing teams to accelerate pipeline and revenue. This role specializes in driving adoption of Appfire products across strategic platforms like Atlassian, Microsoft, AWS, and Salesforce marketplaces. In addition to marketplace adoption, this leader will also own responsibility for our direct marketing business and partner demand generation.What you will do:Build and scale a global demand generation strategy that achieves ARR growth targets achievement across all marketing routes to marketLead integrated, multi-channel campaigns across digital, paid media, SEO/AIO, LLM-driven discovery, events, and lifecycle programsDrive full-funnel performance from awareness through pipeline and revenueManage lead follow up cadence and interlock with Inside SalesEnsure governance and compliance across all activities and marketsBuild and execute co-marketing campaigns/activities with top Appfire partnersBuild and execute a global campaign framework that aligns with the annual and quarterly GTM priorities across product, sales and channel teamsDrive audience segmentation, persona targeting, and account-based marketing (ABM) strategiesEnsure strong alignment between content, creative, and web teams for seamless executionCross-Functional Leadership & StakeholdersPartner closely with the CRO to align demand generation with sales priorities and pipeline needsWork across sales and channel teams to drive coordinated go-to-market execution, lead qualification and progression and field activitiesWorks closely with Data & Insights on monthly and quarterly results packagesCollaborate with peer marketing leaders across:Product Marketing, Content, Creative, Web, Enterprise Platforms, Channel Marketing & ProgramsAlign with partnerships and ecosystem teams to maximize marketplace-driven growthWhat you will need:10+ years of senior leadership experience in B2B SaaS marketing, with a strong focus on demand generationProven track record of building and scaling ARR-driven demand generation programsDeep experience in digital marketing, paid media, SEO, and performance optimizationStrong understanding of marketplace fulfillmentExperience marketing to technical and developer audiencesExperience with marketing automation platforms, modern martech stacks and analytics toolsExpertise in campaign management and full-funnel demand strategyStrong command of marketing analytics, attribution, and forecastingProven experience driving strong ARR producing demand generation programsHigh level of AI literacy, including practical application of AI in marketing workflows and LLM-driven discoveryFamiliarity with the agile framework, sprint planning, backlog management and refinement (we love agile!Data-driven, outcomes-focused leader with a bias for actionStrategic thinker who can translate vision into executionStrong cross-functional collaborator who thrives in a matrixed organization and values peer relationshipsBuilder mindset with a passion for scaling teams, systems, and performanceYou have a strong sense of curiosity and early adopter of AI strategiesA natural coach for your team who invests in developing talentWhat do we offer:Work in a product-first SaaS B2B environment focused on building and scaling solutions for large enterprise customersDeliver meaningful, high-impact work that directly influences product direction and customer successEvery Appfire team member is eligible for company equity, fostering a true sense of ownership and connection to our growth.Employees receive 25 days of paid time off per year. After 5 years of employment, employees receive 30 days per year.Appfire provides comprehensive coverage through Empire Health, including medical, dental, and vision insurance. Additional protection includes life insurance, critical illness coverage, accidental death and dismemberment, and long-term disability insurance.To promote health and well-being, Appfire offers a yearly sport allowance of CAD 600, which can be used to cover the cost of various fitness or outdoor activities from gym memberships to sports equipment.Volunteering – Every employee receives 3 fully paid days each year to participate in Appfire Town, our Corporate Social Responsibility (CSR) program supporting local communities.Equal Employer Opportunity (EEO) Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination.#J-18808-Ljbffr