Cheil Worldwide is the 11th-largest creative agency in the world. Headquartered in Seoul, South Korea, Cheil was founded by Samsung in 1973 to grow its local and global business. We are driven by our passion to create mind-blowing ideas, technologies, and one-of-a-kind experiences by connecting advertising with digital; online and offline; data and events; and consumers and brands. Cheil North America has offices in Toronto, NYC, and Dallas, and serves as the lead agency for all Samsung projects across the continent. Collectively, we are a unified force of creative problem-solvers who share a passion for developing ground-breaking ideas rooted in data, driven by insights, and enabled by innovative technology. Position Summary Samsung.com is scaling its experimentation and insights practice. We need a data-driven analyst who can run A/B tests, govern data quality, and turn behavior patterns into clear, revenue-growing recommendations across every division (Mobile & Wearables, Home Entertainment, Digital Appliances, B2B). Key Responsibilities Plan, launch, and analyze A/B and multivariate tests in Adobe Target and Insider—defining hypotheses, sizing audiences, monitoring in-flight results, and presenting statistically sound read-outs. Mine GA4, Adobe Analytics, and CDP datasets to uncover behavioral insights, segment performance (device, traffic source, campaign, division), and translate findings into prioritized optimization recommendations. Design and maintain self-serve dashboards in Looker Studio, Tableau, or Power BI, automating data pipelines and enforcing metric definitions for stakeholders from squad level to executive. Own Google Tag Manager configurations—creating events, enhanced-e-commerce tracking, and custom dimensions, performing end-to-end QA in dev and prod. Define, document, and manage the GA4-compliant data layer that powers analytics, Adobe Target, and Insider tests, ensuring consistency, privacy compliance, and future scalability. Collaborate cross-functionally with UX, Merchandising, Development, and Legal teams to ensure experimentation and tagging requirements are embedded in every release. Champion data quality and governance by establishing validation checklists, monitoring discrepancies, and educating stakeholders on best practices. Must-Have Qualifications 3–5 years in digital analytics, CRO, or experimentation for a high-traffic e-commerce site. A/B testing experience with Adobe Target and/or Insider (or similar). Advanced use of GA4 and Adobe Analytics—including explorations, calculated metrics, and segmentation. Demonstrated data-layer management for GA4 (schema design, mapping, validation). SQL/BigQuery proficiency and strong Excel/Sheets skills. Dashboard development in Looker Studio / Tableau / Power BI. Deep familiarity with GTM, tag-debugging tools, and browser/network debuggers. Ability to explain statistical concepts (confidence, lift, p-values) and craft persuasive narratives for non-analysts. Bridge the gap between artistic creative and hard performance data to ensure digital campaigns are built for conversion, not just engagement. Desired Adobe RT-CDP Mastery: Experience leveraging Real-Time Customer Data Platforms to unify cross-channel data into actionable profiles for 1:1 personalization. Omnichannel Personalization: Experience using Adobe Target or Insider to deliver personalized experiences across Web, Mobile (Samsung Members App), and CRM channels. Nice-to-Have Extras Server-side testing, Adobe Launch, or Tealium iQ experience. Working knowledge of HTML/CSS/JavaScript for front-end troubleshooting. Exposure to SEO, paid-media attribution, or product-recommendation engines. Background in consumer electronics or retail e-commerce. Salary Salary range: $70,000 - $75,000 CAD annually. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications. Work Arrangement This role is a fixed-term contract for a period of one (1) year, with the possibility of extension based on business needs and performance. While this position follows a hybrid work model, with three (3) days in-office (Tuesday through Thursday) and two (2) days work-from-home (Monday and Friday), during business requirements, needs, client deadlines, you may be required to be in office on all 5 days. Company Address #100, 6790 Century Avenue, Mississauga, L5N 2V8 #J-18808-Ljbffr