Join MEC in Vancouver as the Senior Director of Brand Marketing, where you will oversee strategic marketing initiatives that align with the company’s mission and drive community engagement. Your leadership will empower the marketing team to connect emotionally with consumers.In this strategic role, you will enhance MEC's brand presence by spearheading marketing campaigns and partnerships. The Senior Director will ensure strong measurement frameworks guide creative execution while fostering a culture that thrives on data and insights. Your collaborative spirit will be essential in aligning marketing strategies with overall business goals.Key Responsibilities: • Develop and implement brand strategies for uniqueness • Collaborate cross-functionally for cohesive marketing efforts • Track and optimize CAC and LTV metrics • Establish key brand partnerships for growth • Lead community-focused initiatives across teamsRequirements: • 10+ years of marketing experience, 5+ in leadership • Retail industry expertise is critical • Strong history of measurable growth initiatives • Proficiency in data analytics and marketing strategies • Excellent leadership and storytelling capabilitiesShape the strategic vision of MEC’s brand as a Senior Director and drive impactful marketing efforts. #J-18808-Ljbffr
Mec Senior Director For Brand Marketing
MOUNTAIN-EQUIPMENT-COMPANY-
vancouver, vancouver
Published 7 days ago
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