Responsibilities Partner primarily with clients and agencies in the CPG space to provide a sound measurement strategy that can lead to better understanding of business performance on the platform Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for clients Leverage both first‑party and third‑party measurement solutions to measure the impact of TikTok media on advertisers’ business Analyze data to develop advanced analytics projects and tests tailor‑made for clients to prove that TikTok work Manage client and agency feedback to ensure their voice is reflected with our product and partnerships teams Qualifications Minimum Qualifications 5+ years of experience with digital advertising or large marketing‑related organizations Relevant bachelor’s degree in a quantitative field Experience with CPG (beauty & care, food & beverage, dining & alcohol) and media‑mix modeling Familiarity with experiment, incrementality, attribution, market lift measurement as well as auction environment Practical experience operating within data for an at‑scale business Ability to communicate with both business and technical stakeholders with excellent investigative skills, including quantitative fluency Ability to work effectively, deploy consistent quality, prioritize strategically, and provide guidance on what decisions should be made is a must‑have skill Preferred Qualifications Graduate degree within a science, mathematics, operations, business, digital marketing, or research field Experience with advertising agencies or complex marketing data‑driven organizations A track record of inferential problem‑solving through experimental design and analytical methods A track record of driving client decisions with clear communication and team collaboration Experience with executing custom analytical work where SQL and R are a plus Familiarity and experience within privacy‑first innovation for measurement systems Compensation & Benefits Base salary range for this position in the selected city is CAD$86,400 - CAD $148,200. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, restricted stock units and benefits. Employees have day one access to extended health, dental, a group registered retirement savings plan (RRSP) with company match issued through a deferred profit sharing plan (DPSP), paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive paid holidays, vacation, and sick time. TikTok may use artificial intelligence systems to screen, assess, and/or select applicants for this position. #J-18808-Ljbffr