Geotab is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who help businesses grow, succeed, and enhance safety and sustainability.Geotab advances security by connecting commercial vehicles to the internet and providing web‑based analytics that help customers better manage their fleets. Our open platform and Geotab Marketplace, which offers hundreds of third‑party solutions, enables businesses of all sizes to automate operations by integrating vehicle data with other data assets. By processing billions of data points daily, we leverage data analytics and machine learning to improve productivity, optimize fleets, reduce fuel consumption, enhance driver safety, and maintain regulatory compliance.We’re looking for people who follow their passion, think differently, and want to make an impact. If you thrive in a fast‑paced, ever‑changing environment and are willing to take on new tasks, we invite you to join our team.Who you are: We seek a Senior Manager, Demand Generation who will own the strategy and execution of integrated, full‑funnel campaigns that drive pipeline and revenue. Projects will vary in scope, complexity, and business area. If you love technology and want to join an industry leader, we’d love to hear from you.What you'll do: As a Senior Manager, Demand Generation, your key responsibility is building a modern, high‑velocity demand generation function, leading a team of campaign professionals, and transforming how Geotab runs campaigns from activity‑based marketing to outcome‑driven demand generation. You will collaborate closely with AVP, Growth & Demand Generation, Segment Marketing, Digital, ABM, Creative, and Sales.To be successful you must be a self‑starter with excellent communication skills, a bias toward shipping fast, and the ability to thrive in a high‑growth, “build‑it‑as‑you‑go” environment. The successful candidate will have strong performance‑marketing instincts, design full‑funnel campaigns, manage stakeholder alignment, and drive team accountability toward revenue impact.How you'll make an impact:Own the full‑funnel demand generation strategy from awareness to pipeline revenue.Design and lead integrated campaigns that match modern B2B buyer behavior.Build and maintain a campaign roadmap, balancing strategic priorities with agility to respond to market moments.Establish tiering, prioritization, resource models, execution standards, and performance expectations.Lead your team to launch campaigns on time, on message, and on target.Develop end‑to‑end campaign execution frameworks: briefing, build, launch, optimize, report.Drive multi‑channel execution across paid media, email, content syndication, events, webinars, ABM, and digital.Eliminate unnecessary complexity and streamline workflows.Partner with Creative to build high‑converting assets, not just beautiful content.Define success metrics for every campaign, channel, and segment.Build a culture of experimentation and hypothesis‑driven testing.Own campaign analytics and reporting, ensuring data flow and attribution integrity.Serve as the orchestration hub for integrated campaign motion across marketing and sales.Work closely with Sales leadership to ensure campaigns convert and refine lead quality.Coach and develop a high‑performing team culture of accountability, velocity, and creativity.Drive adoption of AI‑enabled marketing tools for speed and scale.What you'll bring to the role:8–12 years of B2B marketing experience, including 4–5 years in demand generation or integrated campaign roles within a technology or SaaS company.Bachelor’s degree or post‑secondary diploma/degree in Marketing, Business, or a related field (MBA highly valued).Hands‑on experience with marketing automation platforms (Marketo, HubSpot, or equivalent), Salesforce, and campaign analytics tools.Proven track record of building or transforming a demand generation function and leading high‑performing teams.Exceptional cross‑functional leadership skills and ability to influence without authority.Strong performance‑marketing instincts focused on conversion rates, cost‑per‑pipeline, and revenue efficiency.Excellent communication skills for articulating strategy to executives and managers.Even if you do not meet every requirement, we encourage you to apply.Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.This posting is for an existing vacancy.Why job seekers choose Geotab:Flex working arrangementsHome office reimbursement programBaby bonus & parental leave top‑up programOnline learning and networking opportunitiesElectric vehicle purchase incentive programCompetitive medical and dental benefitsRetirement savings program*The above are offered to full‑time permanent employees onlyHow we work: We have adopted a flexible hybrid‑working model with systems and policies in place to support both in‑person and virtual work. Employees are encouraged to visit our offices frequently but may work from home when needed, provided they meet the required internet connectivity standards. Virtual work is supported with cloud‑based applications and collaboration tools to foster asynchronous collaboration. Work‑life balance is promoted through online social events, chat rooms, and gatherings.Geotab encourages applications from all qualified individuals and is committed to accommodating people with disabilities throughout the hiring process. We ensure accessibility needs are considered in performance management, career development, and training.By submitting a job application to Geotab Inc. or its affiliates, you acknowledge our collection, use, and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.The annual base salary for this position is the expected annual salary for this role and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary depends on skills, qualifications, education, overall experience, and location. This includes equity alignment with local market data. All offers are contingent upon proof of eligibility to work and passing a background check.#J-18808-Ljbffr