What We BringTransUnion is a global information solutions provider dedicated to helping people and organizations make better, smarter decisions by using data to optimize risk-based choices and empower consumers to manage their personal information. Our mission is to improve quality of life worldwide by providing comprehensive, multidimensional insights for businesses and consumers alike. Every day we equip our employees with tools and resources to apply data in diverse ways—whether assisting businesses in managing risk, enabling first‑time mortgage qualifications, or partnering with law enforcement to enhance neighborhood safety. We strive to create better outcomes for individuals, families, communities, and local economies across the globe. What You’ll Bring10+ years of experience as a product lead or business strategy lead in a product‑driven organization within media, marketing, or data categories. Strong history in a buyer, seller, or senior partnerships role for large‑scale, data‑driven marketing initiatives. Experience building successful teams from the ground up and creating new businesses or product lines within large organizations. Proven ability to define and execute a cohesive go‑to‑market plan, covering differentiation, pricing, marketing, training, and strategic partnerships. Deep understanding of international privacy policy and regulation relevant to the market and its impact on the advertising and marketing ecosystem. Proven ability to manage multiple initiatives in a fast‑paced, cross‑functional, highly matrixed environment. Impact You’ll MakeThe Senior Advisor, Regional Marketing Solutions works with the Consumer Solutions leader to define and execute the market strategy for the region, bringing relevant Enterprise Marketing Solutions products to market. You will collaborate closely with the Center of Excellence (CoE) and Global Marketing Solutions team to: Provide local market expertise to evaluate which products to introduce, continually assessing product‑market fit and giving product and feature feedback to the Global Marketing Solutions group. Own the regional go‑to‑market strategy development and execution, aligning with Global Marketing Solutions leadership and the broader horizontal strategies. Serve as the industry specialist and go‑to‑market resource to: Drive marketing and demand‑generation activities. Develop and maintain data and publisher partnerships that support the products. Provide market insights and product feedback. Work closely with legal, compliance, and privacy teams to ensure products are delivered in a privacy‑conscious and compliant manner. The Ideal CandidateThe ideal candidate is an energetic leader who can develop and articulate a product vision and strategy, leveraging a deep understanding of the advertising and marketing technology ecosystem, enterprise solutions within Global Marketing Solutions, effective sales and support models, and local market dynamics that affect product and go‑to‑market strategy—privacy, regulatory climate, data availability, competition, and more. Has proven ability to influence, monitor, and support annual revenue and profitability targets. Works with Global Marketing Solutions, the CoE, and regional stakeholders to achieve revenue goals. Equips local sales teams to drive product adoption and increase pipeline and average deal size. Optimizes technology and resources to maintain efficiency and profitability. Builds a Culture of CollaborationDevelops close relationships with leaders across product, sales, privacy, and compliance, regionally and centrally. Receives high ratings from peers and customers on value creation, responsiveness, speed, and ease of doing business. Develops talent and fosters a connected community of best‑practice sharing and application. Establishes efficient mechanisms to share and apply best practices across TransUnion locations and functions. CompensationThe expected pay range for this position is $131,000 – $201,000 annually. Compensation is based on education, training, work experience, job‑related skill set, location, industry knowledge, responsibilities, and market considerations. Variable compensation is based on company guidance and employee performance. Location and AvailabilityThis hybrid position requires the incumbent to work virtually and in‑person at a TransUnion office for a minimum of two days per week. EEO StatementAccommodation is available, including for applicants with disabilities, in accordance with applicable laws. Internal Job TitleSr Advisor, Product Management#J-18808-Ljbffr