Lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we’re in. As a company, we focus on creating positive change to build a healthier, thriving future, including an equitable, inclusive, and growth‑focused environment for our people. Position Overview As Legal Counsel, Brand Protection & Litigation, North America, you will play a critical role in protecting lululemon’s brand across Canada, the United States, and Mexico. You will lead proactive intellectual property enforcement, anti‑counterfeiting initiatives, and marketplace policing to safeguard trademarks, designs, and innovation across physical and digital channels. This on‑site role in Vancouver, British Columbia reports to the Senior Manager, Global Brand Protection and offers the opportunity to drive strategic brand protection across North America, supporting the integrity of lululemon’s premium product ecosystem and aligning with the company’s values and growth priorities. Qualifications 5+ years of experience in brand protection, IP enforcement, commercial law, or related legal practice. Experience supporting North American (CA, US, MX) and cross‑border enforcement initiatives preferred. IP litigation and general knowledge of IP law. JD, LLB, or equivalent legal degree. Admission to practice law in Canada and/or the United States. Core Expertise Anti‑counterfeiting strategies, including online and offline enforcement. Gray market and parallel import mitigation in Canada, Mexico, and the U.S. Marketplace policing and social media IP enforcement. Experience working with customs and border authorities (e.g., CBSA, CBP) and global enforcement agencies. Familiarity with AI‑driven brand monitoring tools and enforcement platforms. Strong understanding of North American and global e‑commerce ecosystems, including Amazon, eBay, Alibaba, and social commerce platforms. Capabilities Ability to collaborate across regions and functions while navigating jurisdictional differences. Strong judgment in balancing brand protection, consumer trust, and business objectives. Clear, pragmatic communicator with a business‑oriented legal mindset. Responsibilities Lead brand protection and enforcement strategies across North America, addressing counterfeiting, gray market activity, parallel imports, and unauthorized resellers. Partner with Supply Chain, Commercial, and Regional teams to support territorial brand protections, distribution strategies, and resale controls. Manage customs recordations and enforcement efforts with Canadian, U.S., and Mexico border authorities to intercept unauthorized shipments. Investigate and take action against third‑party sellers and networks contributing to brand dilution, consumer confusion, or safety risk. Design and implement digital brand protection strategies across marketplaces, standalone websites, and social media platforms. Oversee counterfeit detection, takedowns, and escalation efforts on major e‑commerce and social commerce channels. Collaborate with Brand and Marketing teams to ensure digital brand consistency and address unauthorized or misleading uses of lululemon IP. Monitor and enforce against impersonation accounts, fake influencer affiliations, and unauthorized brand representations on social platforms. Deploy and optimize monitoring and enforcement tools to proactively detect and respond to brand misuse. Drive cease‑and‑desist actions, enforcement escalations, litigation support, and coordinated cross‑border brand defense initiatives. Support general IP litigation matters. Additional Notes Immigration support is potentially available for this role. Authorization to work in Canada is required. Compensation and Benefits The typical hiring range for this position is $139,400–$182,900 annually. Base pay is based on market location and may vary depending on knowledge, skills, experience, and internal equity. Permanent employees may be eligible for a competitive annual bonus program and other rewards. Extended health, dental, and mental health plans. Paid time off. Savings and retirement plan matching. Generous employee discount. Fitness & yoga classes. Parenthood top‑up. Extensive catalog of development course offerings. People networks, mentorship programs, and leadership series. Note: Incentive programs, benefits, and perks have eligibility requirements. The company reserves the right to alter these programs at any time without advance notice. Workplace Arrangement This role is classified as Hybrid under our SSC Workplace Policy: work is performed on‑site, minimum four days per week. #J-18808-Ljbffr