Department : Brand MarketingReports to : Director, Integrated Brand MarketingLocation : North Vancouver, B.C.YOUR OPPORTUNITY AT ARC’TERYX As the Senior Manager, Brand Media, you will lead the North American brand media strategy across paid and integrated channels, driving large‑scale brand awareness, retail traffic, and evolving consumer consideration for Arc’teryx. You will oversee omnichannel media planning and investment across national and localized campaigns, partnering closely with internal teams, agency partners, and regional stakeholders to deliver measurable brand and business impact. This role plays a critical part in shaping the future of brand media across the North American market. You will collaborate cross‑functionally to create and deliver impactful brand‑level media plans and implementation with your digital marketing, communications, community, retail and brand partners.This role is based out of our North Vancouver office and is open to hybrid work. Candidates must be eligible to work in Canada.MEET YOUR FUTURE TEAM The Integrated Brand Marketing team oversees the global seasonal calendar that blends product and storytelling to serve the needs of both our business and guests. You will work closely with the team to drive impactful, comprehensive, and measurable media campaigns across the year that help build brand awareness, affinity, and impact.CORE ACTIVITIESCollaborate with the Director of Integrated Marketing to create strategy, briefing, and implementation of all top‑of‑funnel awareness media for North America.Lead strategic relationships with media agencies and internal partners, ensuring best‑in‑class planning, investment allocation, measurement, and innovation across channels.Align with internal and external partners on a strong measurable view of all brand advertising against the brand’s strategic priorities.Partner with cross‑functional teams to create a full‑funnel media strategy for each season.Lead retail media strategy and localized paid media activations across key North American markets, leveraging audience insights, geo‑targeting, and performance measurement to drive in‑store traffic, sales lift, and regional brand growth.Lead and mentor a small team, including a retail marketing lead and regional social media specialists for NAM.Work closely with the integrated brand marketing team to align all seasonal campaign moments with our brand media strategy and execution.Collaborate closely with our in‑house digital media team to build brand media strategy and gain strategic insights.Own the brand awareness media and retail marketing advertising budgets.Build a brand media strategy and activations against a clear budget aligned with our brand’s key strategic priorities in partnership with the Director of Integrated Brand Marketing.FUTURE PROJECTSBuild out a comprehensive brand awareness campaign for key epicenters with clear KPIs and integration with other digital marketing initiatives.Evolve the NAM media strategy from awareness‑led planning toward a full‑funnel approach that strengthens brand consideration, consumer engagement, and long‑term loyalty.Partner with cross‑functional commercial, merchandising, and marketing leaders to shape a multi‑year omnichannel media vision aligned to regional growth priorities and consumer expansion opportunities.ARE YOU OUR NEXT SENIOR MANAGER, BRAND MEDIA – NAM?Have a Bachelor’s Degree in business administration, marketing, communications, or a related field.Have 8+ years of experience in marketing and media strategy, ideally with exposure to the outdoor industry.Have experience working on creative campaigns, preferably for a DTC brand.Have a strong background in creating measurable and effective media campaigns across all touchpoints for a brand; bonus if it is an apparel brand.Have strong fluency in media analytics platforms, including Google Analytics, Meta Ads Manager, and cross‑channel performance reporting tools.Have experience briefing a media agency for a brand with internal and external partners and executing that brief effectively to drive results.Build relationships with cross‑functional partners in a matrix organization.Be keen to learn and not afraid to challenge the status quo.Have strong written and verbal communication skills.Balance autonomy and collaboration effectively.Manage multiple projects and prioritize time to meet important deadlines.Share a passion for getting outside and living it.Be willing and able to travel as necessary.Remain highly flexible and adaptable when faced with ambiguity.COMPENSATION The salary range for this role is CAD$126,000 – CAD$165,000.TOTAL REWARDS Most new team members join between the start and midpoint of the range, where you can contribute right away while continuing to grow your craft, your collaborations, and your impact at Arc’teryx. This range reflects market alignment and the scope of the role. Individual pay is determined by your skills, experience, and level of responsibility.BENEFITSHealth & wellbeing– Extended health, dental, and vision coverage, including mental health support, fertility benefits, gender‑affirming care, and a 24/7 Employee Assistance Program (EAP).Financial wellbeing– RRSP matching and eligibility for Arc’teryx Annual Incentive Plan and access to Employee Stock Purchase Program (ESPP) where applicable.Time & flexibility– Paid time off, wellness time, and a No Wasted Day program (dedicated paid days to get outside & explore).Family support– Parental leave top‑up and a nesting period for new parents.Growth, community & gear– Professional development opportunities, Arc’teryx Academies (outdoor skill‑building events), Employee Belonging Councils, and access to employee discounts and Pro Deals (exclusive discounted pricing on gear).*Eligibility for certain programs may vary by role.EQUAL OPPORTUNITY Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.Creating an inclusive workplace is connected to our core value ‘Do Right’ while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.#J-18808-Ljbffr