We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available. We're subject matter experts in three key areas: Strategic visioning and planning Positioning, branding and messaging strategy Acquisition, retention and loyalty strategy Copy testing, benchmarking and brand tracking Customer journeys and experience mapping Creativity & Content Insight-based creative briefs CRM and targeted communications Social media and community activation and management Customer, competitive and market insights Primary, secondary, quantitative, qualitative and ethnographic research Database segmentation and cluster analysis Digital technology and marketing strategy Online customer experience / mapping and information architecture Overview The successful candidate will work across multiple 1:1 channels to create best-in-class marketing solutions. These channels include eCRM, direct mail, as well as select social and print initiatives. The candidate will primarily work on a major telecommunications brand with high-volume, performance-driven communications within a vibrant, collaborative and fast-paced agency environment. Roles and Responsibilities Works in partnership with an Art Director to develop creative concepts and write impactful copy for marketing materials and campaigns. Should have a strong understanding of the 1:1 marketing landscape, including how data intelligence can be leveraged to solve communication challenges. Must be able to create, present, and sell ideas effectively. Responsibilities Applies a strategic mindset to evaluate briefs and uncover deeper opportunities Develops holistic, customer-centric solutions that connect messaging across channels and throughout the customer journey Adapts quickly to shifting priorities, stakeholder feedback, and evolving requirements Collaborates closely with Account Management, Strategy, Project Management, Design, and other cross-functional teams Manages multiple projects and tight timelines in a fast-paced environment without compromising quality Demonstrates strong attention to detail, ensuring copy accurately reflects the nuances of each brief and version Qualifications 4+ years of agency or related industry experience Strong knowledge of CRM strategy and customer‑centric communications Understanding of best practices across email, direct mail, and social channels Excellent writing, spelling, grammar, editing, and presentation skills Strong conceptual thinker with the ability to balance creativity and strategy in a performance-driven environment Highly collaborative, accountable and self‑motivated, with a strong work ethic Highly proficient in Microsoft Word and other relevant applications Prior experience writing in Figma or willingness to quickly learn new applications Degree in Advertising, English or a related field Telecommunications (telco) industry experience is a strong asset, but not a must‑have Additional Information Transparency matters to us. The salary range for this position is CAD $75,000 - CAD $85,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data. AI Use We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people. Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources. #J-18808-Ljbffr