Location: Montreal, Quebec, Canada Employment type: Full-time Seniority level: Mid-Senior level Job function: Marketing, Industries: Travel Arrangements What You’ll Do Develop Encore’s demand generation strategy and lead the integrated programs that bring it to life Own the funnel from awareness and lead generation through nurture and conversion Research, plan, and execute multi-channel campaigns across paid social, search, email, webinars, and events to drive qualified pipeline Define targeting and segmentation across finance, insurance, and other key verticals Partner with Brand and Communications to bring thought leadership and creative storytelling into every campaign Collaborate with Marketing Operations to build the infrastructure, automation, scoring models, and reporting that scale demand generation Align with Commercial and Product leadership to ensure every initiative drives measurable pipeline, adoption, and revenue impact Leverage AI, analytics, and marketing automation to personalize engagement and optimize performance Own the metrics that matter: lead volume, conversion rates, cost per acquisition, and pipeline contribution Who You Are A strategic, hands-on demand generation marketer who turns ideas into measurable impact Experienced in B2B lead generation, campaign orchestration, and funnel optimization across digital channels Skilled in ABM, paid media, webinars, and email nurture programs Comfortable diving deep into complex industries like finance and insurance to uncover new opportunities Data-driven, curious, and experimental. You test, learn, and scale what works Collaborative by nature. You build trust across Brand, Ops, Product, and Sales Fluent in CRM, marketing automation and analytics tools Forward-looking and innovative. You use AI and emerging tech to move smarter and faster #J-18808-Ljbffr