Job Description Location: Toronto Reports to: AVP, Brand & Sponsorship Marketing Division: Marketing Referral Level: Level 1 IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $310 billion in assets as of December 31, 2025. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments. Mackenzie Investments, founded in 1967, is a key part of IGM's business model, serving as a comprehensive asset‑management partner for Canadian financial advisors and their clients. At Mackenzie Investments You Can Build Your Career with Confidence. We are proud to be recognized as one of Canada’s Top 100 Employers for the fourth consecutive year and one of Canada’s Best Diversity Employers. The Role: The Manager, Brand Marketing builds and delivers end‑to‑end brand experiences across channels, content, and client touchpoints, with a core focus on video and podcast content as primary brand-building channels. Reporting to the AVP, Brand & Sponsorship Marketing, this role shapes how the Mackenzie brand shows up in market, creating integrated, AI‑enabled marketing that is consistent, scalable, and performance-driven. Key Responsibilities: Build and Evolve the Brand Experience Build and apply the Mackenzie brand system across Retail, Institutional, and Partner channels, ensuring consistent, high‑quality execution across all touchpoints Create and deliver integrated brand experiences across owned, earned, and paid channels, with video and podcast content embedded as central storytelling formats Develop scalable brand assets, templates, and guidelines using AI‑enabled tools to increase speed, consistency, and personalization Shape and activate brand initiatives, campaigns, and event experiences that strengthen brand presence and engagement Provide clear brand direction that enables teams to produce aligned, high‑quality marketing outputs Build and Scale Video and Podcast Ecosystems Build and lead centralized video and podcast strategies aligned to brand and business priorities Create end‑to‑end video and podcast production workflows, from concept development and scripting to filming, editing, distribution, and optimization Develop scalable content ecosystems, including structured libraries and modular assets, to maximize reuse across channels and audiences Apply AI tools (e.g., generative scripting, automated editing, transcription, tagging) to accelerate production and enable personalization at scale Build repeatable formats and series that strengthen brand storytelling and audience engagement over time Partner on amplification strategies to ensure video and podcast content drives measurable reach, engagement, and performance Design and Optimize End-to-End Marketing Systems Build and continuously improve marketing workflows that increase efficiency, scalability, and execution quality across brand, video, and podcast content Create and uphold governance frameworks and quality standards that ensure consistent, high‑performing outputs across all formats Apply data and AI‑driven insights to optimize performance, engagement, and channel effectiveness Develop automated processes and integrated tools that reduce manual effort and improve speed‑to‑market Embed measurement frameworks and feedback loops to continuously refine marketing effectiveness Qualifications & Experience University degree 7+ years in brand marketing, content strategy, or integrated marketing Experience in financial services or asset management Proven experience building and applying brand systems across channels Experience working in complex, matrixed organizations Hands‑on experience with AI tools and marketing technology ecosystems The expected annual base salary range for this role is $86,500 – $105,000, determined based on skills, experience, and geographic location. In addition to base salary, this role is eligible for annual short‑term incentive, health and well‑being benefits, retirement and savings plan, paid time off, and career development. Benefits Competitive base salary, performance‑weighted bonus, education/career support, option to join Employee Share Purchase Plan with employer matching component Competitive health and dental coverage, flexible plan for you and your family, short‑term & long‑term disability plans Voluntary Group RRSP enrolment with employer matching component Paid volunteer days, competitive time off including 10 wellness days off, WorkPerks discount program, hybrid & flex work arrangements Inclusive culture and diversity: living our core values of Be a Team, Be Accountable, Be Better through community engagement via Business Resource Groups (BRGs) IGM is a diverse workplace committed to doing business inclusively – we encourage applications from all qualified candidates who represent the diversity present across Canada, including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as any who may contribute to the diversification of ideas. Mackenzie Investments is an accessible employer committed to providing barrier‑free recruitment experience. If you require accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs. Please apply by May . #J-18808-Ljbffr