CRM Data & Analytics Lead Toronto, hybrid This is a 12 month fixed term employee contract. As a CRM Data & Analytics Lead, you will manage, analyze, and interpret customer data within a CRM system (Bluecore) to drive marketing, sales, and retention strategies. You will create reports and dashboards, ensure data integrity, segment audiences for campaigns, and provide actionable insights to improve customer experience and business growth. What You'll Do Data Analysis & Reporting: Create and maintain dashboards to monitor KPIs like customer engagement, sales pipelines, churn rates, and campaign performance. Data Integrity & Management: Clear, de-duplicate, and maintain CRM data accuracy, ensuring high-quality data for targeting. Customer Segmentation: Segment audiences for marketing campaigns to improve targeting and ROI. System Optimization: Configure CRM workflows and train users to maximize system adoption and efficiency. Strategic Insights: Analyze consumer behavior to identify upsell/cross-sell opportunities and improve retention. What You Bring Strong knowledge of SQL, Excel, and CRM platforms (e.g., Bluecore, Salesforce, HubSpot). Experience with BI tools like Tableau, Power BI, or Looker to present data clearly. Ability to interpret complex data, apply statistical methods, and translate findings into business actions. Strong communication skills to work with marketing, sales, and IT teams. Benefits A flexible, hybrid working policy. An excellent salary based on experience and equal pay policies. Mental health support, and company sick pay scheme. 15 days paid holiday annually (plus Public Holidays). Refreshments are provided in the office all week. Enhanced family friendly policies to support new parents. Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations. Inspirational Talks, bringing the outside in with regular guest speakers and events. Learning and Development, supporting your growth with continuous opportunities to learn and advance. Buddy Programme: You will be paired with a 'Buddy' to help you through your first weeks’ at DEPT®. Salary The anticipated annual salary range for this position is $90,000 - $115,000 CAD. Salary is based on relevant experience, expertise, and organizational impact. DIVERSITY, EQUITY & INCLUSION We are dedicated to creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Additionally, we encourage you to reach out and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. #J-18808-Ljbffr