Job Title: Marketing Lead Company Name: Institute of Corporate Directors (ICD) Location: Downtown Toronto (Hybrid) Employment Type: Full-time Salary Range: $65,000 to $75,000 Posting Date: May 12, 2026 Application Deadline: May 29, 2026 Role Description The Marketing Lead owns the end‑to‑end delivery of integrated marketing campaigns for the ICD National Director Conference, national and sponsor‑led events, and key membership initiatives. This role combines strategy, execution, and optimization, translating business priorities into high‑performing campaigns that drive awareness, engagement, and conversion. Working across CRM, web, and digital channels, the Marketing Lead applies a lifecycle approach to marketing, ensuring activity is aligned across acquisition, engagement, and retention. The role requires strong collaboration across Marketing, Events, Business Development, Sponsorship, and Membership, with accountability for pipeline development, campaign performance, and execution quality. Key Accountabilities Develop and lead integrated campaign strategies aligned to business goals Identify opportunities to improve campaign effectiveness and scale impact across the portfolio Translate objectives into clear plans, briefs, timelines, and deliverables, managing campaigns as cross‑functional projects from kickoff through launch Own campaign execution across channels, ensuring quality, consistency, and delivery Manage multiple campaigns concurrently, balancing priorities and timelines Marketing Automation & Lifecycle Management Design and build lifecycle journeys across key stages, including acquisition, nurturing, and retention Define segmentation logic, personalization approach, and automation workflows Apply lead scoring and journey optimization to improve conversion and engagement Work hands‑on in platforms such as Microsoft Customer Insights, HubSpot, or equivalent Content & Creative Direction Develop clear, compelling campaign messaging and creative that drives engagement and conversion Provide direction on creative and content across email, web, and paid channels Ensure brand consistency across all touchpoints Performance & Optimization Define campaign KPIs and measurement frameworks Monitor performance and apply insights to optimize campaigns in‑flight and post‑launch Use data to inform targeting, messaging, and channel strategy Audience & Growth Alignment Contribute to audience segmentation and lifecycle strategies aligned to the director journey Align campaigns to demand generation and pipeline growth goals, supporting both near‑term conversion and long‑term engagement Contribute to and execute lead generation programs that attract, qualify, and nurture high‑value audiences Identify opportunities to expand reach and improve audience quality Cross‑Functional Collaboration Partner with internal stakeholders to align campaigns with program priorities and sales activity, coordinating inputs, approvals, and delivery across teams Coordinate with external vendors and partners where required Qualifications 3–5 years of experience in marketing, ideally in B2B, professional services, or membership organizations Proven ability to manage campaigns from strategy through execution and optimization Strong experience with CRM and marketing automation platforms, including Microsoft Customer Insights, HubSpot or equivalent platforms Solid understanding of sales and marketing lifecycle stages and pipeline development Analytical mindset with the ability to interpret performance data and act on insights Strong writing and messaging skills with a clear understanding of audience and brand Highly organized, able to manage multiple priorities in a fast‑paced environment Comfortable leveraging AI tools to improve efficiency and performance Strong project management skills, with experience using project management tools (e.g., Asana, Monday.com) to manage timelines, stakeholders, and deliverables. The ICD is committed to cultivating an inclusive, accessible environment, where each employee feels respected, valued and supported. All qualified individuals may apply online. If you require a disability‑related accommodation to participate in our recruitment process, please note this in your application. We’ll be happy to work with you to meet your needs. #J-18808-Ljbffr