Senior Paid Acquisition Manager We're looking for a Senior Paid Acquisition Manager to help scale ShareGate's demand engine through high‑performing paid programs and continuous experimentation. This includes growing ShareGate Migrate's mature paid program and building ShareGate Protect's paid demand‑gen program from the ground up. In this role you will take ownership of paid acquisition across Google Ads, Bing, LinkedIn, Meta, and Reddit, lead structured testing across the funnel, manage an ad budget of approximately $1 million per month, and collaborate closely with a paid media agency and our Senior Manager of Demand Generation to grow ShareGate's reach and optimize campaign efficiency. Responsibilities Plan, launch, and optimize paid search and paid social campaigns that drive high‑quality trials and demos. Manage and scale campaigns across Google Ads, Bing, LinkedIn, Meta, and Reddit, owning end‑to‑end partnership with the paid media agency. Build ShareGate Protect's paid demand‑gen program from scratch while increasing ShareGate Migrate handraiser volume. Monitor spend, pacing, and performance to ensure efficient CAC payback. Set up and validate conversion tracking end‑to‑end using Google Tag Manager. Identify and prioritize experimentation opportunities across channels, formats, and audiences. Design and measure experiments to improve acquisition, conversion, and efficiency, including landing page tests using Webflow. Partner with content, design, and web teams to develop creative, high‑performing assets. Analyze funnel performance and share insights to inform strategy and investments using HubSpot and HockeyStack. Build AI‑powered workflows using tools like Claude, Markifact, and N8N to automate repetitive optimizations. Stay ahead of trends in paid media, analytics, and AI‑driven optimization. Qualifications 6–8 years of performance or growth marketing experience with hands‑on management of paid channels. Direct ownership of $500 K+ per month in ad spend on paid search and paid social. B2B and SaaS experience, especially at companies with $20 M+ ARR, is a plus. Proven track record with Google Ads, LinkedIn, or similar platforms. Strong analytical mindset and data‑driven decision‑making. Experience designing and running A/B or multivariate experiments. Demonstrated ability to set up and verify conversion tracking end‑to‑end using Google Tag Manager. Familiarity with GA4, HubSpot, HockeyStack, and landing page tests using Webflow. Real AI workflows built using tools like Claude, Markifact, or N8N. Excellent collaboration skills in cross‑functional environments. Curious, results‑oriented, and eager to explore new growth levers. Salary $105 K–130 K CAD. This range reflects our Canada‑wide compensation scale. Final offers may be adjusted based on the candidate’s region to align with local market conditions. #J-18808-Ljbffr