Position Overview Circle Cardiovascular Imaging is looking for a Business Development Representative (BDR) to join our marketing team. This is an excellent opportunity for an ambitious professional eager to grow into a critical role, focusing on expanding our footprint within our existing international client base of Cardiac MR users. The BDR will report to the VP, Marketing and will introduce and sell our cutting‑edge CT software applications, building relationships with new stakeholders and partnering closely with our Marketing Demand Generation team to qualify “hot leads” for our Sales Executives. Responsibilities Account Mapping & Stakeholder Identification: Research and meticulously map the organizational structure within existing Cardiac MR client accounts to identify key decision‑makers, influencers, and stakeholders for CT equipment and software purchases, particularly within Radiology departments. Targeted CT Modality Outreach: Initiate outbound contact and cultivate relationships with these new stakeholders (e.g., Chief Radiologists, Imaging Directors) within our established client base to generate interest in our CT solutions. Collaborative Campaign Execution & Inbound Engagement: Partner directly with the Marketing Demand Generation team to plan, execute, and optimize targeted prospecting campaigns. Actively engage with and qualify inbound leads generated from these marketing initiatives, providing crucial client insights to refine messaging and content, and participate in follow‑up efforts to maximize campaign effectiveness. In‑Depth Lead Qualification & Demo Scheduling: Conduct thorough qualification of potential opportunities for CT products. Understand the client’s current infrastructure, clinical needs, budget cycles, and strategic priorities. Generate enough interest to successfully schedule product demonstrations with key decision‑makers and relevant stakeholders. Value Proposition & Product Education: Articulate and demonstrate the unique clinical value and benefits of Circle’s new CT software to relevant decision‑makers, distinguishing our offerings in a competitive market. Seamless Hot Lead Handoff: Ensure a smooth, well‑documented, and timely transition of fully qualified “hot leads” to the assigned Sales Executive, providing all necessary context and background to facilitate immediate follow‑up. Market Intelligence Gathering: Collect and relay valuable market feedback and intelligence from client interactions regarding CT needs, competitive insights, and emerging trends to inform product development, marketing, and sales strategies at Circle. Required Skills & Experience Motivated individual with 2‑4 years of foundational experience in a Business Development, Sales, or similar client‑facing role, ideally within medical device, healthcare software, or a related technology sector. The role is trainable and developmental. Demonstrated ability to research accounts, identify new stakeholders, and build rapport at various levels within an organization. Familiarity with working at hospitals and health systems, with an understanding of sales cycles. Interest in diagnostic imaging, particularly CT, is a significant plus. Exceptional written and verbal communication skills, with the ability to articulate technical and clinical information clearly. Highly organized, self‑motivated, and able to manage multiple priorities in a fast‑paced environment. Proficiency with CRM software (e.g., Salesforce) and sales engagement tools. Ability to collaborate effectively with both marketing and sales teams. Bachelor’s degree in Biomedical, Medical, Life Sciences, or a related field (preferred). Educational Background Bachelor’s degree in Biomedical, Medical, Life Sciences, or a related field (preferred). Benefits Competitive compensation and vacation Flexible working arrangements Employee wellness program Professional development and tuition reimbursement program Internal recognition/kudos programs Annual salary review based on company and individual performance Inclusive, ego‑free environment that encourages diversity and individual thoughts #J-18808-Ljbffr
Business Development Representative (2026-021)
CIRCLE CARDIOVASCULAR IMAGING
calgary, calgary
Published 21 days ago
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