Location: Hybrid- Minimum 3 days a week in Office (Yorkville, Toronto) Starting our journey as HRdownloads in 2008, we are proud to be part of the Citation Group, whose mission is to provide mission critical services and software to small and medium sized businesses. Since then, we have helped thousands of businesses across Canada make HR and Health and Safety matters clearer, faster and painless. We are dedicated to being the most complete and connected HR and Safety solution in Canada, combining award-winning technology, world-class support and industry-specific HR and Health and Safety content. We are your trusted HR and Safety partner for Canadian companies of all sizes. Citation Group is a collective of businesses dedicated to supporting small and medium-sized enterprises across a range of essential services. We know that running a business means juggling a lot. Our mission is to ease these pressures by providing expertise, guidance, and solutions that enable business leaders to focus on what they do best. From HR and Health & Safety to Cybersecurity, E-Learning, and ISO compliance, we’ve got you covered. The role: We have several new vacancies in our newly created BDR team! In this role, you’ll be responsible for building a strong, qualified sales pipeline by responding to inbound interest and proactively creating outbound opportunities. You’ll help ensure the team focuses time and effort on the most promising deals. Be the first point of contact for inbound leads, responding quickly and consistently within agreed SLA timelines. Qualify prospects against clear ICP and qualification criteria, ensuring only strong-fit opportunities progress to meetings. Schedule high-quality meetings for Account Executives, keeping CRM records complete, accurate, and up to date. Run targeted outbound prospecting campaigns across calls, email, and LinkedIn to engage priority segments. Stay on top of follow-ups, maintaining momentum with all active prospects to keep opportunities moving. Keep CRM data clean and reliable, supporting accurate pipeline visibility and reporting. Consistently deliver against monthly targets for meetings booked and qualified pipeline generated. About you: You are highly resilient, target-driven, and energised by daily outreach, seeing rejection as part of the process rather than a setback. You thrive in a high-activity environment and understand that consistent, quality engagement is what drives results. You are competitive, open to feedback, and motivated by performance-based rewards and personal growth. You act with urgency, following up persistently and ensuring no opportunity is lost through lack of momentum. You take pride in strong qualifications and clear communication, ensuring every interaction is well understood and accurately captured. You are disciplined with CRM usage, recognising it as essential to tracking progress and improving performance. You bring strong self-motivation and ambition, with a clear desire to win, develop, and build a long-term career in sales. Why choose us? Compensation is one part of our broader Total Rewards package that supports wellbeing, balance, and growth. Today, this includes: Time Off & Flexibility 3 weeks of vacation Your birthday off Office closure between Christmas and New Year’s Comprehensive group benefits, including health, dental, insurance coverage, and an Employee Assistance Program. 10 paid personal time-off (PTO) days for appointments, illness, or well-being needs. A hybrid work environment built on trust and accountability Support for professional development and continuous learning Base Salary: The expected base salary range being offered to candidates for this role is $55,000 per annum. Positioning within this range will be determined based on a variety of factors such as location, skills, and experience. In addition to base salary, you will be eligible to participate in a monthly incentive plan. Additional Information: Use of Artificial Intelligence (AI) - As part of our hiring process, Citation Canada uses artificial intelligence enabled tools to support the screening, assessment, and selection of applicants. These tools assist our teams but do not replace human decision making. All employment-related decisions are made by our team. If you require accommodation at any stage of the recruitment process, please let the recruitment team know. #J-18808-Ljbffr