Caseware Overview Caseware is one of Canada's original Fintech companies, with over 30 years of experience leading the audit and accounting software industry for more than 500,000 users in 130 countries across 16 languages. Position Summary As the Manager, Marketing Operations, Campaigns & Email, you will manage our global marketing automation solution and technology stack. Your work will help ensure that the tools and systems used by the global Marketing team run smoothly and support efficient, data‑driven marketing operations. Key priorities include maintaining database health; executing email and nurture programs; processing and accelerating leads; supporting campaign setup and tracking; and contributing to marketing reporting and KPI monitoring. You will implement new tools and processes, ensure proper documentation and training materials are in place, and monitor existing systems to identify and resolve issues. Your focus will be on enabling modern marketing at scale by activating, integrating, and optimizing technology, workflows, and best practices across the team. What you will be doing Work with other operations teams to manage system workflows, address errors, and introduce new processes to improve operational efficiency for marketing data. Manage lead import processes and workflow management to ensure efficient distribution to commercial teams. Create reports to measure funnel KPIs aligned with the Marketing Operations charter, including database growth and health, campaign KPIs, email performance, and marketing revenue targets. Provide campaign templates and dashboards that enable regional teams to meet reporting requirements. Create and manage dashboards and templates to deliver marketing performance insights to the global marketing team and external stakeholders. Document and develop training materials, processes, updates, and best practices to enable team adoption and maximize tool usage. Leverage workflows and segmentation to drive efficient, targeted, and personalized campaigns and marketing programs. Utilize AI and automation tools to streamline marketing operations and enhance campaign performance, driving measurable improvements. Build and manage global email nurture programs; execute emails to support campaigns and product communications. Own and manage the end‑to‑end campaign calendar, ensuring all deliverables and milestones are clearly defined, tracked, and met. Drive weekly planning and execution cadence, keeping the team aligned on upcoming priorities and weekly deliverables. Maintain accountability across cross‑functional teams to ensure deadlines, dependencies, and commitments are met. Proactively identify risks, bottlenecks, and schedule conflicts, and recommend adjustments to keep campaigns on track. Manage and optimize work tracking in Monday.com, including boards, timelines, dependencies, and status reporting. Provide clear visibility into campaign progress, timelines, and execution status for stakeholders. What you will bring Bachelor’s degree in business, marketing, or data science. 5+ years of experience in Marketing Operations, automation, performance reporting, or a related field. A strategic mindset with the ability to scale processes, workflows, and business needs while maintaining standardization and a structured approach. 5+ years of experience as a global administrator for Salesforce Marketing Cloud, managing integrations and workflows. Experience leading projects involving journey mapping, lead flow/scoring, and nurture programs. Proven experience managing integrated marketing campaign calendars, deliverables, and milestone‑based execution. A strong analytical mindset, with the ability to integrate and analyze data across multiple sources. Hands‑on experience with project management tools (preferably Monday.com) to manage workflows, dependencies, and reporting. Demonstrated ability to coordinate multiple workstreams and stakeholders in a fast‑paced environment. Excellent organizational and communication skills, with a detail‑oriented and execution‑focused mindset. Demonstrated experience using AI and automation tools to optimize marketing operations and campaign performance. Salary Range The annual base salary for this position is between $112,000 CAD and $128,000 CAD per year. This role is also eligible for discretionary bonus and/or commission, and other benefits. Actual pay within the listed range will be determined based on transferable skills, relevant experience, market conditions, and primary work location. Benefits Innovation is at our core; we work with cutting‑edge technology to create impactful software solutions. We are committed to a collaborative culture, where ideas are valued and shared in a supportive, inclusive team. Work‑life balance is important; we offer flexible work options, remote opportunities, and generous time‑off policies. We offer competitive compensation and comprehensive benefits such as health insurance and retirement plans. Your contributions directly impact how our clients manage financial processes and drive success. Recognition and rewards matter; we celebrate hard work through recognition programs, performance bonuses, and career growth opportunities. We embrace global opportunities; work on international projects and collaborate with a diverse, global team. Equal Employment Opportunity One of Caseware’s core values is Many Voices, One Team. We are dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. If you require accommodations or have any questions during the application process, please e‑mail our People Operations team at #J-18808-Ljbffr
Manager, Marketing Operations, Campaigns & Emails
MEDIUM
toronto, toronto
Published 26 days ago
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