Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? Salary: Starting Salary Opportunity: $118,400+ (Actual base pay will depend on individual experience and skills). Bonus: Target $41,440. This role may also be eligible for discretionary long‑term incentive awards. Variable Compensation opportunities are contingent on individual performance and overall business results, pursuant to the Bonus Plan; listed amounts are targeted values and not guarantees. Vacancy Type: This posting reflects a vacant position. Location: Toronto Office, 5 days/week in office. Company: Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We proudly brew high‑quality beers such as Budweiser, Bud Light, Nütrl, Michelob Ultra, Corona, Stella Artois and many more. With a portfolio of over 60 beers and 3,600 employees, we serve communities across Canada. Role Summary Senior Manager Media and Martech is a high‑impact leader responsible for a holistic media strategy across the Canadian portfolio, spanning Traditional, Digital, and Sponsorship media. Positioned as a strategic leader, this individual owns the planning process to drive commercial impact and aligns media investments with top‑line growth and bottom‑line efficiency. You steer the long‑term roadmap for media innovation and serve as the primary advisor to Brand Directors, Senior Brand Managers, and Executive leadership on the integrated media ecosystem’s impact on commercial and brand results. Job Responsibilities Connections Strategy Architect the total portfolio media strategy, ensuring a seamless connection between traditional reach, digital precision, and mega platform affinity to deliver against enterprise‑level business objectives and ROI targets. Serve as the strategic media consultant to Brand Directors and Marketing Leadership, providing high‑level guidance on communication strategy, portfolio investment, trade‑offs, and 3‑year strategic planning. Act as a primary Canadian lead for Global media principles, adapting global frameworks to the unique nuances of the Canadian market while influencing global roadmaps with local insights. Strategic Partnerships & Capabilities Lead high‑value upfront media partner and agency negotiations, ensuring the organization realizes maximum value beyond simple CPM efficiencies. Lead C‑suite level Joint Business Plans (JBPs) with titans like Google, Meta, and Amazon, focusing on first‑to‑market integrations and multi‑year structural advantages rather than just tactical rotations. Identify “Future of Media” trends (e.g., AI‑driven optimizations, cookieless targeting) and build the business cases required to pivot the organization’s capabilities. Measurement & Reporting Move beyond campaign‑level KPIs to own the narrative of Value – translating complex MMM (Marketing Mix Modeling) data into executive‑level insights that dictate future investment allocations. Connect industry data with internal business performance to spot market patterns and predict competitor moves; translate these trends into clear “Year‑to‑Go” and “Full‑Year” outlooks that guide the strategic roadmap for the portfolio. Media Thought Leadership Serve as the media expert within the Marketing Team, challenging brand teams to elevate their creative‑media integration and consumer journey mapping. Build the media education roadmap for the broader marketing organization; upskill brand teams on modern media literacy, performance marketing, and the integration of traditional and digital channels to drive better business outcomes. Budget Management Oversee the multi‑million dollar portfolio budget with a focus on agility – reallocating funds between brands and quarters to maximize total business results. Standardize governance frameworks across the agency and internal teams to ensure 100% compliance, transparency, and cost guarantee delivery in media buying. Agency Management Set the annual “North Star” for our agency partners. Your goal is to move them from agency partner to business owner, while coaching them on our ways of working and making decisions. Work closely with the agency to ensure all plans and presentations tell a strong, clear story. Act as a coach to help the agency and internal teams constantly improve their presentation skills. Lead and grow a high‑performing team (Managers, Assistant Managers, and extended agency team). Build a culture of collaboration, curiosity, creativity, and data‑driven decision‑making, ensuring the team has a clear path for professional growth. Job Qualifications A University Degree in Marketing, Media, Business or related field. Minimum 10 years experience in media on the agency or client side; experience in packaged goods, beverage goods, or beverage alcohol is preferred but not required. Planning and activating consumer‑facing marketing campaigns. Strong technical knowledge of digital media and digital advertising strategy. Deep understanding of the media landscape and ability to stay current with platform changes. Ability to build insightful and impactful plans to address brand opportunities in all channels. Drive change and innovation on brand initiatives to ensure business growth while maximizing effectiveness and efficiency. Strong analytical skills; experience with Marketing Mix Modeling is preferred; strong problem‑solving skills. Focused, detailed, and disciplined approach to project and budget management. Team player with strong stakeholder management abilities. Excellent communication, presentation, and negotiation skills. Prioritize and manage a wide range of projects. Curious, ambitious, and hungry for constant growth. Why Labatt As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating “A Future With More Cheers.” We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. Benefits Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs. Additional flex credits for healthcare or wellness spending accounts. Retirement plan with a generous company‑matching contribution, and low‑fee RRSP & TFSA savings opportunities to help you secure your financial future. Personalized support through an inclusive family‑forming benefit, and generous financial support/top‑ups for parental leave. Access to many wellbeing resources, including Employee & Family Assistance Program support, webinars, and more. An annual allotment of beer and beyond‑beer products for employees. Equal Opportunity Employer At Labatt Breweries of Canada, we are an equal‑opportunity employer and are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status. Additional Assistance Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. We will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a @Labatt.com email address. If you have any questions or concerns, please email the recruitment team at AI Disclosure We may use artificial intelligence tools to assist with scheduling interviews and managing screening times. We do not use AI to evaluate applicants or make decisions during the interview process. All candidate assessments and hiring decisions are made by our recruitment and leadership teams. Contact Us Instagram @labattbreweriesLinkedIn @Labatt Breweries of Canada #J-18808-Ljbffr