Shape and execute a field marketing strategy that underpins global sales initiatives while driving demand and customer expansion. Collaborate with sales leadership to implement high-impact ABM programs.In this role, you will leverage over a decade of B2B marketing experience to lead marketing strategies that effectively translate corporate messaging into regional campaigns. You'll manage a talented team while fostering relationships with sales to identify opportunities, create marketing materials, and track campaign performance metrics.Key Responsibilities:• Strategize and execute global field marketing initiatives• Identify opportunities for account-based marketing• Plan and deliver engaging marketing campaigns and events• Lead creation of marketing collateral and case studies• Analyze performance metrics to optimize marketing effortsRequirements:• 10+ years in B2B field marketing, demand generation• 3+ years in a leadership role with team management• Expertise in telecommunications, networking, or AI sectors• Proficient in Salesforce and other marketing tools• Strong communication abilities for executive presentationsUtilize your marketing expertise to enhance pipeline progression and drive impactful growth in a dynamic market.#J-18808-Ljbffr
Global Director Of Channel Marketing
CIENA
ottawa, ottawa
Published 27 days ago
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