Lead innovative marketing initiatives at Innocap as a Senior Specialist focused on educating institutional allocators about DMAs. Your mission: transform awareness into understanding.Innocap is looking for a Senior Specialist in Marketing to lead its Go-To-Market strategy, designed to enhance allocator education about Dedicated Managed Accounts. This role combines strategic oversight with hands-on execution in content development and event management to ensure effective communication.Key Responsibilities:• Lead Innocap’s GTM marketing strategy and execution• Build an allocator education engine with diverse content• Manage the strategy for industry events and speaking roles• Generate educational content that resonates with CIOs and heads of investment• Support Business Development with targeted marketing materialsRequirements:• Minimum 7 years in B2B marketing for asset management• Demonstrated success in thought leadership initiatives• Experience coordinating events and sponsorship opportunities• Strong storytelling and communication capabilities• Initiative-driven, able to build programs independentlyContribute to Innocap's mission by enhancing allocator understanding through targeted marketing and strategic initiatives.#J-18808-Ljbffr
Senior Specialist, Marketing - Educator Role
INNOCAP INC.
montreal (administrative region), montreal (administrative region)
Published 24 days ago
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