Purpose The Senior Digital Product Manager, Digital Experience reports to the Director, Digital Product Management. Our company is a leader in providing compelling and unique rail journeys, is looking to innovate within the rail tourism industry by delivering cutting‑edge solutions that transform our guest and partner experience. We’re seeking a highly innovative and collaborative Senior IT Product Manager to join our team. The ideal candidate is passionate about solving meaningful customer problems and driving measurable business impact. The Senior IT Product Manager, Digital Experience owns the end‑to‑end digital experiences, translating customer needs and business goals through continuous customer discovery, experimentation, and data‑driven decision‑making, balancing user needs, technical foundations, and business outcomes.Key Areas of AccountabilityStrategic Leadership: Accountable for creating the product vision and strategy aligned with company goals and market opportunities. Collaborate with senior leaders to set quarterly objectives and problems to solve, guiding the product team to achieve themGuest Focus: Engage regularly with guests, championing their voice and ensuring their needs and feedback are central to product development decisionsDigital Platform Performance: Accountable for conversion rate, AOV, purchase completionCross‑Functional Collaboration: Collaborates cross‑functionally to translate business requirements into prioritized, value‑driven roadmap deliverables. Work with technical architect and engineering team to ensure technical feasibility and optimal solution designMarket & Data Analysis: Conduct thorough internal and external research to identify trends, opportunities, and threats, using data to inform and drive product strategyProduct Strategy: Define and own the multi‑year strategy for digital platforms aligned to company growth goals. Lead the product lifecycle from ideation to value realization by ensuring the delivery of timely insights, prototypes, tests, and solutionsRisk and Compliance: Ensure products comply with relevant standards, security protocols and regulatory requirementsPerformance Metrics: Establish and monitor objectives and key results (OKRs) to measure product success and inform future strategies, consistently communicating results back to senior leaders and cross‑functional partnersInnovation: Drive a culture of innovation, encouraging creative solutions and continuous improvement across product teamsQualifications Education / Certification / LicensesBachelor’s degree in Business, Engineering, or related field; advanced degree preferredExperience8 years in IT product management with significant ownership of ecommerce products (e.g., Web, mobile, checkout, payments, merchandising, personalization, platforms)3+ years of experience in CRO delivering measurable commercial outcomes2+ years experience optimizing Booking and Check Out flowsExperience working in high‑stakes customer journeys where performance, reliability and usability directly impact revenueDemonstrated success partnering closely with Engineering, UX, Marketing, and Analytics to deliver end‑to‑end commerce experiencesProficient in the product operating model, agile methodologies, and product development lifecycleFluency in agile delivery methods and tools (e.g., JIRA, Confluence, etc.), and frameworks for technical products (initiatives, features, epics, user stories)SkillsStrong analytical, strategic thinking, and problem‑solving skillsAbility to clearly define problems, assumptions, and hypotheses, and validate solutions through experiments, A/B testing, and data analysisExperience translating business goals into outcome‑based roadmaps and prioritization frameworksExcellent communication and interpersonal abilitiesProven ability to collaborate effectively with cross‑functional teams and drive resultsCapacity to drive insights from quantitative and qualitative analysisComfort working in ambiguity and making informed trade‑offs using evidence and judgmentDeep understanding of core Ecommerce concepts and systems, including:Conversion funnels, checkout flows, and payment methodsPricing, promotions, merchandising, and inventory considerationsCMS, PIM, OMS, and third‑party integrationsStrong technical fluency, with the ability to collaborate effectively with engineers on:APIs, integrations, and platform scalabilityPerformance, reliability, and SEO fundamentalsExperience working with analytics and experimentation tools (e.g., GA, Adobe, Amplitude, Optimizely, SQL, or similar)Ability to lead without authority and influence senior stakeholders through clear communication and data‑driven storytellingStrong facilitation skills, bringing alignment across diverse perspectives and prioritiesTrack record of mentoring junior IT product managers or raising product maturity within a teamWork EnvironmentMust be legally entitled to work in CanadaCorporate Office – Vancouver based; hybrid role with a minimum 3 days / week in the officeCompensationThe base salary offered for this role is $120,000 to $140,000 per annum and can vary based on job‑related expertise, qualifications, experience and internal equityEligible for Armstrong Collective’s discretionary bonus programEligible BenefitsMedical, Dental, Vision, Life InsuranceShort term disability, long term disability benefitsTravel emergency assistanceVacation time and sick timeUp to 5% RRSP and/or TSFA matchTwo complimentary annual train tickets after first year of employmentArmstrong Collective, Rocky Mountaineer and Canyon Spirit are an equal opportunity employer, driven by our values of creating meaningful moments, being one team, and achieving extraordinary outcomes. Our strong company culture supports our vision of a diverse, open, safe, and respectful workplace. We celebrate diversity and are committed to creating an inclusive environment for all team members. If you require any accommodation during the application process or throughout your employment, please let us know. We will work with you to ensure your needs are met and to create a supportive environment.#J-18808-Ljbffr