Master’s Project / Internship – B2B Strategy, Marketing & Business Development Department: Business Development Project Location(s): Montreal (Hybrid mode) Compensation: 10 000 CAD* About the Opportunity BSC is a Quebec-based consulting and engineering firm specializing in industrial performance, asset reliability, and strategic project execution. As part of its growth, BSC is launching a high-impact academic collaboration project with graduate‑level students, offering a unique opportunity to work on real business challenges in a fast‑growing consulting firm . This project is designed as a hands‑on, strategic and operational mandate , where the selected candidate will contribute directly to structuring and deploying BSC’s B2B marketing and business development strategy . This is not a theoretical assignment. It is a real transformation project , with direct and measurable impact on the company’s growth. Your Mission As part of this project, you will lead the analysis, structuring, and deployment of BSC’s marketing and commercial strategy. You will work from an existing strategic foundation, with the objective to challenge, refine, and operationalize it into a scalable and high‑performing system . You will play a key role in: Structuring and deploying a B2B marketing strategy Building and optimizing commercial development approaches Developing tools, content, and processes to support growth Measuring performance and driving continuous improvement Key Responsibilities Analyze and refine the existing B2B marketing strategy Conduct market, segmentation, and competitive analysis Define value propositions, messaging, and target personas Develop a structured marketing roadmap with clear KPIs Business Development & Commercial Structuring Structure and deploy a multi‑channel business development approach Build prospect segmentation and prioritized target lists Design and optimize outreach strategies (LinkedIn, email, events) Contribute to pipeline structuring and sales process optimization Content, Branding & Communication Develop high‑value marketing and sales content Structure key messaging frameworks (pitch, sector positioning, narratives) Contribute to BSC’s brand positioning and communication consistency Support content strategy (LinkedIn, website, thought leadership) Digital Marketing & Performance Management Conduct a digital audit (website, SEO, LinkedIn presence) Recommend and support website and UX optimization Define and monitor performance KPIs (traffic, leads, conversions) Contribute to campaign design and execution Build dashboards and track performance to drive continuous improvement Bonus & compensation Academic project or internship conducted in accordance with university guidelines. A performance‑based bonus of up to CAD 10,000 may be granted, depending on the results achieved during the mandate and the value generated for the firm. Why join this project Work on a real, high‑impact business challenge Gain hands‑on experience in strategy + execution Contribute directly to the growth of a consulting firm Develop highly valuable, real‑world deliverables for your thesis/project Be mentored by experienced professionals and industry experts Potential Evolution Depending on performance and mutual interest, this collaboration may lead to: Extended internship Full‑time opportunity Long‑term collaboration or partnership Profile Background Master’s student in Marketing, Strategy, Business, or related field Strong interest in consulting, entrepreneurship, or B2B environments Previous experience in marketing, strategy, or business development (asset) Strong analytical and strategic thinking capabilities Structured mindset with execution focus Creativity combined with business acumen Strong communication and synthesis skills Autonomy, initiative, and results orientation Ability to operate in a dynamic and evolving environment BSC values diversity of backgrounds, cultures, and perspectives.We believe performance emerges from collective intelligence.We encourage applications from all qualified professionals. Our Working Model Hybrid flexibility Field‑based client missions High autonomy, high accountability Continuous learning culture Internal knowledge‑sharing workshops Your next professional breakthrough may start here. Follow us on our social channels to stay updated on future strategic opportunities Are you legally authorized to work at the place of employment? * No Attachments Your CV* PDF only • Max 500 KB PDF only • Max 500 KB Important notice: BSC does not support visa or work permit application processes. Candidates who do not already hold valid work authorization for the location specified in the job posting will not have their application processed. #J-18808-Ljbffr