Responsibilities Lead the Québec localization of the consumer insolvency marketing strategy Provide marketing strategy and execution support in the development, implementation and management of Québec’s regional consumer insolvency marketing plans and campaigns Collaborate with the National Insolvency marketing team in the development of marketing briefs for digital and traditional marketing campaigns in Québec Work with MNP’s national, creative and digital marketing team to develop creative materials for the delivery of the insolvency marketing campaigns, events, and projects in Québec Work with the National Marketing Coordinator, Insolvency to develop and execute the MNP LTD Content Marketing Plan for Québec, including the production of Insolvency content marketing Update and maintain our content and social media calendar for Québec, in alignment with the overall national calendar Work with the National Marketing Coordinator, Insolvency to coordinate, schedule, post and promote engaging content for Québec on all MNP LTD social media platforms Create, monitor and report on social media campaigns (including boosted posts and contests) Collaborate with stakeholders to identify and implement high-impact marketing tactics that drive conversion Optimize marketing workflows, automations, and outreach sequences to improve lead nurturing and remarketing effectiveness Develop persona-based sales and marketing playbooks and monitor performance to identify opportunities for optimization and alignment Plan, execute, and analyze Québec A/B testing for remarketing campaigns to continuously improve performance and conversion rates Develop reporting and tracking for marketing plans and campaigns; coordinate with internal and external stakeholders to compile marketing performance reports Ensure that all Québec projects are on budget and invoices are coded timely and correctly to proper business units or cost centers Receive, maintain and update all Québec Insolvency office data and website personnel updates Maintain flexibility to travel, as necessary Skills and Experience Completion of a bachelor’s degree in marketing, communications or business 4-6 years of marketing experience Written and verbal French and English language skills, due to frequent collaboration with English-speaking teams/clients across Canada and some client deliverables/regulatory reporting obligation are in English Strong computer literacy including effective working skills with Microsoft Word, Excel and PowerPoint Any of the following would be considered an asset: Experience in a related industry (insolvency, credit counselling, banking, finance, or any service Business to Consumer) Experience working with a CRM Experience in Digital, Content and Social Media Marketing With a focus on high-potential earnings, MNP is proud to offer customized rewards that support our unique culture and a balanced lifestyle to thrive at work and outside of the office. You will be rewarded with generous base pay, vacation time, 4 paid personal days, a group pension plan with 4% matching, voluntary savings products, bonus programs, flexible benefits, mental health resources, exclusive access to perks and discounts, professional development assistance, MNP University, a flexible ‘Dress For Your Day’ environment, firm sponsored social events and more! We embrace diversity as a core value and celebrate our differences. We believe each team member contributes unique gifts and amplifying their potential makes our business stronger. We encourage people with disabilities to apply! #J-18808-Ljbffr