About Our Client:Our client is a leader in IT solutions.Position Scope Reporting into the Chief Revenue Officer, the VP of Marketing provides strategic leadership and operational oversight across all marketing functions, while working in close partnership with sales, business unit, and partner teams.As a core leader within the organization’s Revenue Office, this role carriesshared accountability for pipeline generation, growth, and customer outcomes .The VP will lead the marketing organization to:evolve and execute the go-to-market strategyimprove market clarity and targetingincrease the quality and conversion of marketing-generated opportunitiesleverage partner funding as a strategic growth driverembed services-led positioning into campaigns, proposals, and sales motionsThe Vice President of Marketing plays a pivotal role in shaping and executing the company’s go-to-market strategy, while serving as a key brand advocate and leader of a high-performing marketing organization.Over the past several years, the organization has strengthened its brand, positioning, and marketing capabilities, and has aligned marketing more closely with sales through an integrated Revenue Office model. The next phase is focused onscaling and embedding that model across the business— improving targeting precision, strengthening execution, and ensuring marketing delivers consistent, measurable impact on pipeline and growth.This is not a traditional brand- or campaign-led marketing role. Success in this position requires a strong commercial mindset, with a focus onpipeline quality, segmentation, and execution discipline , while continuing to build on the strong foundation already in place.The organization operates within a strong partner ecosystem as a leading IT solution provider, where a significant portion of their business is delivered in collaboration with strategic vendor partners. This provides access to meaningful vendor funding and joint go-to-market opportunities. At the same time, their approach is increasingly services-led, with partners supporting and amplifying their go-to-market strategy. Success in this role requires the ability to effectively align partner programs with organizational priorities, ensuring that partner-supported initiatives drive targeted pipeline and growth outcomes. This requires strong judgment in prioritizing and aligning partner activity to the organization’s strategic objectives, rather than executing vendor-driven programs in isolation.ResponsibilitiesDevelop and execute a comprehensive marketing strategy aligned with business goals, offerings, and target marketsTranslate strategy into coordinated execution across all marketing functionsEnsure alignment between marketing, sales, partner, and business unit prioritiesDrive disciplined planning, prioritization, and resource allocationMarket Segmentation + TargetingDefine and operationalize clear market segmentation (e.g., enterprise, mid-market)Establish and refine ideal customer profiles by segmentIdentify priority accounts within the existing customer base for expansionEnsure consistent targeting and positioning across campaigns and field executionPipeline Contribution + Demand GenerationImprove the precision and conversion quality of marketing output across digital, events, partner programs, and outbound supportStrengthen marketing’s contribution to high-quality pipeline and revenue growthPartner closely with sales and BDR teams to improve conversion and reduce reliance on self-sourced pipelineEstablish clear performance metrics tied to pipeline quality, progression, and outcomesLeverage the organization’s partner ecosystem and vendor funding to support and scale their services-led go-to-market strategyAlign partner-funded programs to priority solutions, segments, and sales prioritiesEnsure disciplined use of partner funding to drive measurable pipeline outcomesBalance partner-driven and company-led initiatives effectivelyDesign and execute joint go-to-market programs in collaboration with key vendor partners, ensuring alignment between partner priorities, company offerings, and pipeline objectivesEmbed services into partner campaigns, sales motions, proposals, and deal supportDevelop targeted services-led marketing initiatives tied to attach rates and deal sizeEnsure consistency and clarity in the company’s services value proposition in marketBrand, Content + CommunicationsOversee the continued evolution and consistency of the brand and market positioningLead content and communications strategies that reinforce thought leadership and market relevanceEnsure brand and messaging support commercial priorities and sales executionDigital, Events + Campaign ExecutionImprove digital engagement and website effectiveness through segmentation and conversion optimizationEnsure events and campaigns are aligned to target segments and pipeline outcomesReallocate effort away from broad, low-impact activity toward more focused, account-driven executionProposal + Deal Support AlignmentEnsure the Proposal Centre is aligned to go-to-market strategy and services-led positioningImprove proposal quality, differentiation, and relevance in support of sales prioritiesStrengthen coordination between marketing, partners, and deal support functionsLead, mentor, and develop a high-performing marketing organizationFoster a culture of accountability, collaboration, and execution excellenceAlign team structure and capabilities to the needs of the next phasePartner effectively with external resources, including MarketDesignData, Operations + Performance ManagementLeverage marketing operations and analytics to drive data-informed decision-makingEstablish clear KPIs tied to pipeline quality, growth, and ROIEnsure strong budget management and effective allocation of internal and partner-funded investmentsBuild transparency and accountability through regular performance reviewsWhat Success Looks LikeImproved quality and conversion of marketing-generated pipelineStrong alignment and shared accountability between marketing and salesClear segmentation and targeting discipline across the organizationEffective use of partner funding to amplify impactIncreased services attachment and deal valueA marketing organization focused on outcomes, not activityReduced reliance on BDR self-sourcing through improved marketing precision and pipeline qualityQualifications10–15+ years of progressive marketing leadership experience, with at least 5 years in a senior leadership roleStrong experience in B2B technology, IT solutions, services, or partner-driven environmentsProven track record of developing and executing marketing strategies that drive measurable business outcomesExperience working in close alignment with sales teams in a revenue-focused modelDeep understanding of demand generation, segmentation, and go-to-market executionExperience leveraging marketing technology and analytics to drive performanceStrong leadership, communication, and stakeholder management skillsLeadership ProfileStrategic thinker with strong execution disciplineCommercially minded, with a focus on business impact over activityComfortable operating in a sales-led, integrated environmentAble to prioritize, make trade-offs, and focus the organization on high-impact workCollaborative, but clear on accountability and outcomesData-driven, pragmatic, and results-orientedRemuneration This position is exempt from Ontario’s 2026 pay transparency requirements under Regulation 476/24.#J-18808-Ljbffr