Senior Associate – Media Relations Weber Shandwick is a leading global PR agency focused on engagement and story‑telling across earned, owned and paid media. The Senior Associate will join our Integrated Media team in Toronto to craft integrated PR campaigns that drive earned media coverage and activate influencer and social programs. Responsibilities Help develop and execute innovative and award‑winning integrated PR campaigns for major Canadian and global brands. Work with the Integrated Media team and client leads to support the development and execution of social media and influencer strategies and proposals. Identify and build relationships with media, influencers and content creators to bring our clients’ stories to life through trusted and relatable voices. Identify new outlets and platforms, and creative ways to propel earned‑first storytelling for our clients. Monitor media outlets, understand industry issues that directly or indirectly affect our clients, and analyze and distill meaningful insights from media coverage and social conversations. Monitor issues and help develop strategic messaging for potential client reputational risks. Develop and track meaningful KPIs to measure success of campaigns and return on investment for our clients. Liaise with clients and support communication efforts, including the preparation of account management materials such as timelines, activity reports, and documentation. Manage internal and external deadlines, and deliver contact reports and media monitoring summaries. Participate in office‑wide initiatives, seminars and meetings to further professional learning and development. Key Qualifications Approximately 2–3 years of experience, ideally in an agency, communications or marketing environment. Digitally savvy, with a good understanding of the overall media and social media landscape. Proven ability to garner coverage and conversation on behalf of brands, organizations, companies or other institutions. Familiarity with media and/or influencer databases, journalist‑led tools and resources. A working style that is self‑motivated, well‑organized and resilient to ever‑changing timelines, requests and deliverables. Strong written, verbal communication, presentation, collaboration and problem‑solving skills. A degree in communications or a related discipline is preferred. Salary Range: CAD $55,000 – CAD $65,000 Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. We recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at This email address is not for general employment inquiries or vendors; it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this address that are not related to an accommodation cannot be answered. #J-18808-Ljbffr