What we Offer: Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year Extended long weekends throughout the year with an additional day off each long weekend Wellness & Tech benefits to support what’s most important to you Birthday leave Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance Local and Global Mobility within the Publicis Groupe network Overview The Research Manager is at the forefront of driving a dynamic Travel & Hospitality account, uncovering powerful insights from market, consumer, and competitive data across global landscapes. In this highly impactful global role, you won’t just analyze data, you’ll turn it into compelling stories that shape strategy and fuel smarter decision‑making. As a champion of cutting‑edge research tools and thought leadership, you’ll transform complex consumer behavior into clear, actionable marketing insights that elevate planning, optimize performance, and unlock new opportunities for growth. This role is built for someone who thrives on curiosity, thinks analytically, communicates with clarity, and collaborates seamlessly across teams, and solid at client management. In a fast‑moving, data‑driven environment, you’ll play a pivotal role in turning information into influence, and insights into impact. Responsibilities Research & Data Analysis Dive deep into diverse data sources (e.g., Global Web Index, Vividata) and transform complex datasets into sharp, insight‑led narratives that uncover evolving consumer behaviors and unlock strategic opportunities. Lead the development of competitive intelligence by synthesizing market activity, category dynamics, and cultural signals into compelling stories that inform both internal teams and client decision‑making. Decode market nuances and media landscape shifts, translating them into forward‑thinking insights that fuel innovative strategies and impactful thought leadership. Design and execute research initiatives end‑to‑end, crafting smart questionnaires and activating surveys to generate high‑value, decision‑ready data. Play a key role in new business pitches across agencies, bringing data to life through persuasive storytelling, and contribute to standout thought leadership pieces that position the team as industry leaders. Tool & Methodology Excellence Champion the research tool ecosystem across Publicis Media, driving adoption, deepening methodological expertise, and empowering teams to unlock the full potential of data. Lead the integration of AI‑powered solutions into everyday workflows, designing smarter processes, accelerating efficiency, and elevating the impact of insights across the organization. Cross‑Functional Collaboration Immerse yourself in cross‑agency workstreams, actively contributing to high‑impact client and internal projects while gaining a front‑row seat to integrated strategy in action. Build strong, trusted relationships with stakeholders across teams, bringing forward relevant, insight‑driven perspectives that strengthen media planning and elevate the quality of thinking. Qualifications Bring 6+ years of experience in research and/or media (agency or media owner preferred), backed by a strong academic foundation—combining expertise with a passion for turning data into direction. Deep familiarity with syndicated data sources (e.g., GWI, Vividata, Numeris, comScore) would be a plus to uncover meaningful insights and guide smarter media and business decisions. Apply advanced analytical and quantitative thinking to decode complex datasets and translate them into clear, strategic recommendations. Demonstrate a strong command of media planning principles and terminology, confidently connecting insights to real‑world activation and impact. Excel in organization and stakeholder management, balancing multiple priorities while maintaining precision and momentum in a fast‑paced environment. Operate with autonomy and initiative—anticipating needs, identifying opportunities, and driving work forward with minimal oversight. Lead, mentor, and develop talent—managing direct reports, shaping career paths, and fostering a high‑performance, growth‑oriented team culture. Harness advanced Microsoft Office capabilities (especially Excel and PowerPoint) to build compelling analyses and high‑impact, client‑ready storytelling. Deliver confident, engaging presentations and training sessions, influencing senior stakeholders and bringing insights to life with clarity and authority. Bring deep expertise in primary and custom research methodologies, including survey design and panel data, ensuring rigor and relevance in every output. Thrive in dynamic environments—adaptable, solutions‑oriented, and committed to delivering high‑quality work, even under shifting timelines. Additional Information Salary: CAD 75-80k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data. AI Use We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision‑making. We believe in a human‑first approach, where your experience and potential are recognized by people. Equal Opportunity and Accessibility Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world‑class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. #J-18808-Ljbffr